ATLANTA and DODGEVILLE, Wis., Oct.
14, 2016 /PRNewswire/ -- Delta Air Lines is putting the
legendary service, style and quality of Lands' End into its new
employee uniforms. The airline has partnered with the global
lifestyle brand to provide uniforms for approximately 60,000
employees worldwide, including the Lands' End unconditional
Guaranteed.Period.® promise.
"The new uniform collection will be a strong brand statement and
builds on our team members' sense of pride as they serve our
customers around the world," said Gil
West, Delta's Senior Executive Vice President and Chief
Operating Officer. "Fit, form, function and style are all integral
to the uniforms for Delta people, and Lands' End is the right
partner to deliver on these things."
Lands' End will manufacture and supply uniforms designed by Zac
Posen for above-wing Airport Customer Service ticket and gate
agents, Delta Sky Club and In-Flight Service employees. Lands' End
drew inspiration from Posen's designs and color palette to create
uniforms for the airline's below-wing Airport Customer Service,
Delta Cargo, Ground Service
Equipment Maintenance and Delta TechOps employees. The airline
plans to publicly unveil the entire uniform collection for the
first time at an exclusive event in Atlanta on October
18.
"This exciting project has leveraged the strengths of the Lands'
End team with the thoughtful and meticulous attention to detail
they have put into the fit, function and design of the below-wing
apparel collection to support the uniform needs of Delta," said
Joe Ferreri, Senior Vice President
of Lands' End Outfitters. "We are honored to collaborate with Delta
Air Lines and be the supplier of their below-wing and above-wing
uniforms."
Almost two years ago, the company established a Cross-Divisional
Uniform Committee (CDUC) to represent the voices of employees in
concept, design and supplier reviews and provide feedback to the
design team and suppliers.
"The employee uniform committee has been involved every step of
the way," said Chad Holmes, Delta
ramp agent and CDUC member. "Lands' End brought us innovative
designs and fabrics, and their team was truly passionate about
creating the most functional, high-quality uniform pieces.
Throughout the design process, they listened to our needs through
job shadows and focus groups. Beyond the wealth of knowledge that
Lands' End brings, they have an amazing corporate culture that
mirrors Delta's of caring both for the customer and the
employee."
Following the uniform reveal next week, Lands' End will begin
crafting final uniform prototypes for Delta's 1,000 wear testers,
who will be sporting the uniforms on the job in December through
March 2017. Wear testers will
identify any changes needed to improve fit, form or function before
the final garments are produced. The new uniform
collection is slated for rollout in early 2018 to all
above-wing and below-wing employees.
Delta's last uniform update was in 2006 for above-wing employees
and 2000 for below-wing employees.
About Delta
Delta Air Lines serves nearly 180 million
customers each year. In 2016, Delta was named to Fortune's top 50
Most Admired Companies in addition to being named the most admired
airline for the fifth time in six years. Additionally, Delta has
ranked No.1 in the Business Travel News Annual Airline survey for
an unprecedented five consecutive years. With an industry-leading
global network, Delta and the Delta Connection carriers offer
service to 321 destinations in 56 countries on six continents.
Headquartered in Atlanta, Delta
employs more than 80,000 employees worldwide and operates a
mainline fleet of more than 800 aircraft. The airline is a founding
member of the SkyTeam global alliance and participates in the
industry's leading transatlantic joint venture with Air France-KLM
and Alitalia as well as a joint venture with Virgin Atlantic.
Including its worldwide alliance partners, Delta offers customers
more than 15,000 daily flights, with key hubs and markets including
Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis-St.
Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de
Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has
invested billions of dollars in airport facilities, global products
and services, and technology to enhance the customer experience in
the air and on the ground. Additional information is available on
Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub,
Google.com/+Delta, and Facebook.com/delta.
About Lands' End, Inc.
Lands' End, Inc. (NASDAQ: LE) is a leading multi-channel retailer
of clothing, accessories, footwear and home products. We offer
products through catalogs, online at www.landsend.com,
www.business.landsend.com and affiliated specialty and
international websites, and through retail locations, primarily at
Lands' End Shops at Sears® and standalone Lands' End Inlet® Stores.
We are a trusted American lifestyle brand with a passion for
quality, legendary service and real value, and seek to deliver
timeless style for men, women, kids and the home.
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SOURCE Lands' End, Inc.