NEW YORK, Oct. 12, 2016 /PRNewswire/ -- Today,
the Smirnoff Sound Collective, the SMIRNOFF™ brand's international
music platform created to inspire a more inclusive world through
electronic music, announced the global premiere of the newest
addition to the "Tribes" series entitled, "Tribes: DIRTYBIRD."
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7942451-smirnoff-sound-collective-tribes-dirtybird
The new 14-minute documentary takes a behind-the-scenes look at
the members of DIRTYBIRD, an American house record label originally
based out of San Francisco, and
now Los Angeles. DIRTYBIRD founder
Claude VonStroke created the American house record label to
champion a new style of house and techno in America. Built around a
free BBQ party series in San
Francisco's Golden Gate Park, DIRTYBIRD is famed for its
quirky basslines, feel good vibes, strong familial ties between
artists and fans, and fun, responsible times for all.
Recently dubbed "America's Best DJ" by DJ Times and
Pioneer, Claude VonStroke has always kept DIRTYBIRD grounded in its
messages of inclusivity and has partnered with the Smirnoff Sound
Collective to share the recipe behind DIRTYBIRD's continued
success.
"I'm lucky enough to be surrounded by great people and music
every day," said Claude VonStroke. "We are not serious people, but
we are serious about making music, and we want nothing more but to
spread the love and energy we feel at our events to everyone. I
feel like 'Tribes: DIRTYBIRD' does a great job of showcasing what
we're all about."
"Tribes: DIRTYBIRD" shares the story of each person behind the
label's success – from the music fan who travels to all of
DIRTYBIRD's events; to Aundy, Claude VonStroke's wife and the
matriarch of the label; to Grill$on, the designated grill master.
Throughout the documentary, DIRTYBIRD's transition from a small
record label to a popular sub-culture is explored.
This past weekend, DIRTYBIRD hosted its 2nd annual
DIRTYBIRD Campout in Silverado,
California, where attendees obtained a sneak peak of the
"Tribes: DIRTYBIRD" documentary in advance of the official
launch.
"DIRTYBIRD perfectly embodies what the Smirnoff Sound Collective
is all about," said Justin Medcraft,
SMIRNOFF Global Senior Brand Manager. "We think DIRTYBIRD
represents the best parts of electronic music through the community
it has created and the positive environment the artists create for
fans everywhere."
"Tribes: DIRTYBIRD" is available for viewing here.
Festivals and drinks are both better when enjoyed with friends –
just make sure you have a safe way home afterwards.
About the Smirnoff Sound Collective
The Smirnoff Sound
Collective is the SMIRNOFF™ brand's international music platform
that was created with the goal of inspiring a more diverse and
inclusive world through electronic music. The Smirnoff Sound
Collective will achieve this through the development of short-form
and long-form content pieces that share inclusive stories told
through music, artist collaborations and by hosting unique
experiences that bring different cultures of artists and fans
together. The Smirnoff Sound Collective is also a sponsor of Mixmag
Labs across the world in cities including New York, Los
Angeles and Sydney.
About SMIRNOFF
The SMIRNOFF brand, the world's
number-one selling premium spirit and the top-selling vodka by
volume, in the United States,
traces its heritage back to 19th century Russia. As the most
awarded vodka brand in the world, SMIRNOFF has always been known
for quality and is enjoyed responsibly in 130 countries around the
world. For more information, log on to www.smirnoff.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
About DIRTYBIRD
Dirtybird has been dropping
basslines and creating smiles on the dance-floor since January
2005. The innovative American house music label has become
synonymous with quirky ideas, bass driven funk and a crew of humble
characters who like to have fun. Since creating the label,
founding father and owner of the Dirtybird record label, Claude
VonStroke has A&R'd some of the most influential house music
producers in the world by signing acts like Justin Martin, Julio Bashmore, Catz n Dogz,
Riva Starr, Tim Green, Breach, Eats Everything, Shadow Child
and Shiba San well before they broke
out of their hometown scenes (and even named a few of these
artists). Today, Dirtybird continues to surprise and innovate in
the underground dance scene releasing an enigmatic combination of
house, funk, dirty-bass and electronica. Visit www.dirtybird.com
for more information.
Jim Sias
|
Carla
Clunis
|
Diageo
|
Taylor
|
jim.sias@diageo.com
|
cclunis@taylorstrategy.com
|
646.223.2305
|
212.714.5772
|
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SOURCE SMIRNOFF