LAKEWOOD, Colo., Oct. 4, 2016 /PRNewswire/ -- Grocery retail is a
competitive business and with the increase in demand for online
shopping, retailers are looking for new ways to engage customers on
the web. This fall, Natural Grocers will expand its e-commerce
platform by offering an innovative click and collect option
for purchasing holiday turkeys.
Consumers can pre-order a turkey by visiting
www.naturalgrocers.com/turkeys.
Why is Natural Grocers selling turkeys online?
According to a research report from Deloitte University
Press1, "...customers are increasingly accessing
[product information online] before visiting a retailer's venue to
make a purchase." This means consumers need an online resource
where they can learn about the product, so they can make an
informed decision about their purchases.
Natural Grocers' turkey site enables customers to conduct their
research on a platform that is tailored to the most sought-after
holiday meal item while enabling them to reserve a turkey on the
spot, making their in-store purchase more streamlined.
"The grocery business is changing, and information and
convenience is at the forefront of this new transition," said
company Co-President, Kemper Isely.
"We've always been innovators in the retail space and now we're
also leading the way by providing customers more options and more
world-class service online."
The Natural Grocers turkey website provides customers
with:
- A simple, clear and easy-to-navigate website for ordering a
holiday turkey
- Resources to help them make educated decisions on which kind of
non-GMO turkey to buy (organic, free range or heritage)
- Recipes for turkey preparation, baking and side dish
options
- Holiday hosting tips and videos
- Pre-ordering for only $5 and easy
in-store pick up
- Free phone customer service on Thanksgiving day provided by Mary's Turkeys
As a special bonus to make holiday turkeys even more affordable,
Natural Grocers will also offer special pricing for
{N}powerSM loyalty program members who reserve their
turkey before November 1.
"The turkeys we sell are raised in a very humane way; they're
given room to roam, quality feed, and no antibiotics or growth
hormones. We believe this provides a more nutrient-dense and
flavorful holiday meal," said Heather
Isely, Executive Vice President. "And combined with the
recipes and meal planners we provide, our customers will be able to
prepare a delicious Thanksgiving
dinner that's healthier and more nutritious."
With shoppers – especially millennials – focusing on higher
quality, organic and natural food options, the Natural Grocers
turkey site will make it easier for consumers to start a new
American tradition – one that's good4uSM and good for
the environment.
About Natural Grocers by Vitamin Cottage
Natural
Grocers by Vitamin Cottage, Inc. (NYSE: NGVC; NaturalGrocers.com)
is a rapidly expanding specialty retailer of organic and natural
groceries, body care and dietary supplements. The company offers a
flexible, neighborhood-store format, affordable prices and free,
science-based nutrition education programs to help customers make
informed health and nutrition choices. Founded in Colorado in 1955, Natural Grocers has over
3,000 employees and operates 126 stores in 19 states.
1Hogan, S. K., & Paul, A. K. (2015, September 10). On the Couch: Understanding
Consumer Shopping Behavior (Rep.). Retrieved
http://dupress.deloitte.com/dup-us-en/industry/retail-distribution/understanding-consumer-behavior-shopping-trends.html
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SOURCE Natural Grocers