MIAMI, Oct. 3, 2016 /PRNewswire/ -- Spanish
Broadcasting System, Inc. ("SBS") (NASDAQ: SBSA) (the "Company")
today announced the addition of a full video channel line-up to its
LaMusica music streaming app. The latest version of the app is
available now and builds on its immersive mobile music offering
with bi-cultural/bi-lingual, short-form vertical video content
highlighting the world of Latin music, entertainment and
pop-culture, created specifically by and for Hispanic
millennials.
LaMusica's new landing page includes a video carrousel enabling
users to preview the latest content, which is updated more than ten
times a day. The new shows are comprised of "snackable" segments
that range from 30 to 90 seconds, allowing users to instantly
access the latest entertainment news while on-the-go. The programs
include countdown of the day's music happenings, celebrity gossip,
artist profiles, game shows and more. Additionally, a dedicated
Video section includes trending videos with the most shares on
LaMusica, and an archive of previously released vignettes.
"We've taken the mobile entertainment experience on LaMusica to
a new level by creating a seamless audio and visual entertainment
platform developed specifically for Hispanic millennial audiences,"
said Raul Alarcón, Jr., Chairman and CEO of SBS. "There is simply
no other mobile platform designed to serve the unique interests of
millions of young U.S. Hispanics with the breadth of authentic
Latin programming that LaMusica offers. Our app not only unlocks
the power of SBS' original content, it also provides advertisers
and marketers with a dynamic platform to tap into this enormous
(and growing) consumer group."
Mobile usage has increased 53% among Hispanics from 2014 to
2015, and 94% of Spanish dominant Hispanics now rely on mobile
devices to watch online video, according to Yahoo! LaMusica's
comprehensive music and entertainment digital platform offers
numerous options for advertisers and media buyers to engage with
this immense audience by way of video content publishing, custom ad
products, custom-branded music stations and geo-targeted push
notifications, among other integration opportunities.
Boost Mobile, a leader in the no-contract wireless industry, has
signed on as the exclusive launch sponsor of LaMusica and its
branding will be organically woven into the app's flagship video
series, "Toma Nota" and "El Vacilón De La Mañana." The app will
also feature a Boost Mobile-branded radio station, and geo-fencing
technology to push location-based notifications to consumers in
proximity of Boost's retail locations. Boost Mobile will also be
incorporated into LaMusica's social media campaigns and on-air
promotions on affiliated SBS radio stations throughout the
nation.
"We are thrilled to sign on Boost Mobile as our premier launch
sponsor, who understands the power of LaMusica's growing young
Latino audience," said Jesus Lara,
EVP, Digital Media of SBS. "Short-form, vertical video adoption has
been growing exponentially, and we are eager to bring this
experience to LaMusica. The response to the app has been terrific
and we are excited to introduce the new programming slate, which
continues to reflect the deep-rooted relationship Latinos have with
music and pop-culture."
In addition to the new video feature, users can continue to live
stream all of SBS' radio stations and create their own unique radio
experience with access to over 200 curated playlists based on
genre, mood, activity, DJs and influencers. Users also have the
ability to further personalize their radio experience with the "My
Radio" feature, while accessing the app's catalogue of over 23
million songs.
The free app is available for download for iPhones via the
iTunes App store and for Android via the Google Play store. Users
will be able to enjoy LaMusica with either an English or
Spanish-language interface. More information about the LaMusica app
and its many features can be found on http://www.lamusica.com/.
Among the new programming available today are:
El Vacilón De La
Mañana , El Show: A daily
web series featuring NYC's number one morning radio show on
WSKQ-FM. Originating from its actual on-air studio, this variety
show will feature the day's "Trending Topics" in entertainment;
news, celebrity gossip and actualities, along with some of
Vacilón's most popular comedic segments. Starring NYC's top
morning show talent line up: DJ Aneudy, Jessica Pereira, El Shino Aguakate Francis
Mendez, Natalia Girado and the
musical talent of El Beko.
Toma Nota: LaMusica's flagship countdown show, chronicles
the artists and celebrities making
the most noise -- from their latest sounds to their most
talked-about posts It's the stuff you must know before you
start your day.
El Cheez-Me: Blend a daily dose of pop culture gossip
with a big spoonful of personality and presto! Feast your eyes and
ears on the most celebrity-obsessed social media butterfly, "La
Cheez-mosa Fabulosa." Each episode delves into the most "important"
gossip she can find, gathered from her most "trusted" sources –
including Instagram, celebrity tweets and plain ol'
rumormongers!
Un Día Como Hoy:
Hop in LaMusica's time machine and relive the
incredible and unforgettable moments that shaped pop culture.
Remember when Shakira got all greasy-sexy in the 'La Tortura'
video? How about when Marc & JLo called it quits? Or what about
when Ricky Martin tore the roof off
the Grammys? Latinos have been at the center of some major OMG
moments.
Botas y Sombrero: All the biggest estrellas
in Regional Mexican music are right here - 'Botas y Sombrero'
celebrates one of the leading genres of Latin music in the U.S.,
covering music news from the biggest stars in Duranguense,
Ranchera, Norteña, Banda, Mariachi, Grupera, and Tejano. The show
brings fans closer to their musical heroes, with exclusive
interviews they won't find anywhere else.
El Listado: Let's face it, life is a "listicle." And
LaMusica brings listicles to life with this highly shareable show
that's sure to leave fans wanting more. We've got bite-sized
fun-facts that help you break down life's biggest questions into a
short laundry-list of infotainment. We tackle things you absolutely
need to know, like the nine ways Maluma is just like your
abuelita!
Minuto Loco: LaMusica's game show - fitted to your phone
screen! Flustered artists fight the clock while answering interview
questions that might make them blush.
La Letra Dice: Catchy
songs aren't always a good thing, especially when you don't know
what the lyrics mean. Each episode of 'La Letra Dice' is a
music lesson of the highest order, where we deconstruct the true
meaning of your favorite songs. It's a surprisingly delicious piece
of music academia you won't soon forget.
Photo Booth: Need to step up your selfie game? Chances
are you're terrible at posing which explains why your selfies all
look the same. Luckily, your favorite celebrities have some tips!
Watch as stars like Nicky Jam, Chiquis Rivera, Daddy Yankee and
others step into the LaMusica Photo Booth and share their best
camera poses.
JapiBerdi: JapiBerdi to you! LaMusica brings you the most
interesting factoids of your favorite artists on their actual
birthdays.
Que Animal: How well do you know your favorite artists?
How about their pets? Test your skill as you try to guess both
through a series of clues on ¡Que Animal!
About Spanish Broadcasting System, Inc.
Spanish
Broadcasting System, Inc. owns and operates 17 radio stations
located in the top U.S. Hispanic markets of New York, Los
Angeles, Miami,
Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical,
Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin
Rhythmic format genres. SBS also operates AIRE Radio Networks, a
national radio platform which creates, distributes and markets
leading Spanish-language radio programming to over 100 affiliated
stations reaching 90% of the U.S. Hispanic audience. SBS also owns
MegaTV, a television operation with over-the-air, cable and
satellite distribution and affiliates throughout the U.S. and
Puerto Rico. SBS also produces
live concerts and events and owns multiple bilingual websites,
including www.LaMusica.com, an online destination and mobile app
providing content related to Latin music, entertainment, news and
culture. For more information, visit us online at
www.spanishbroadcasting.com.
Photo -
http://photos.prnewswire.com/prnh/20160930/414004
Photo - http://photos.prnewswire.com/prnh/20160930/414005
Photo - http://photos.prnewswire.com/prnh/20160930/414006
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/lamusica-adds-vertical-video-content-to-music-streaming-app-300337634.html
SOURCE Spanish Broadcasting System, Inc.