Brands partner with Her Campus as exclusive
hosiery and shapewear sponsors
Fourth paragraph, second sentence of release should read:
...excited to have StyleWatch on board as a media sponsor (instead
of ...excited to have InStyle and StyleWatch on board as media
sponsors).
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160922005230/en/
Maidenform shapewear and hosiery will
showcase fall 2016 collections at College Fashion Week. (Photo:
Business Wire)
The corrected release reads:
HANES HOSIERY AND MAIDENFORM
SHAPEWEAR AND HOSIERY KICK OFF FALL SEASON AT COLLEGE FASHION
WEEK
Brands partner with Her Campus as exclusive
hosiery and shapewear sponsors
Hanes Hosiery and Maidenform shapewear and hosiery have
announced the brands’ sponsorship of College Fashion Week 2016
presented by Her Campus. Through this new partnership, Hanes and
Maidenform will supply collegiate runway models with fall styles to
seamlessly complete each look.
Runway shows will take place in four key markets across the
United States, kicking off in Boston and traveling to New York,
Chicago and Los Angeles. Hanes Hosiery and Maidenform shapewear and
hosiery will showcase fall 2016 collections at interactive booths
during each event and provide samples to college students in the
four cities.
Products on display will include the new Hanes Hosiery Cool
Comfort with a wicking benefit in the panty and leg, which has high
purchase interest among college-age students according to recent
HanesBrands consumer insights research, and Maidenform Sleek
Smoothers, which create a seamless silhouette under the perfect
interview outfit.
“This multi-branded sponsorship allows Hanes Hosiery and
Maidenform shapewear and hosiery to engage with more than 3,000
consumers – on the runway and through in-person sampling
opportunities,” says Tricia Bouras, vice president/general manager
of shapewear and hosiery at HanesBrands. “We’re also excited to
have StyleWatch on board as a media sponsor, providing both print
and online support that will boost exposure to an additional 15
million consumers.
“The Her Campus audience is right on target for both the Hanes
Hosiery and Maidenform brands to engage the millennial customer,”
Bouras continues. “Hanes Hosiery and Maidenform are focused on
inspiring college women to feel confident and look their best as
they begin careers, and we’re thrilled to partner with Her Campus
to celebrate college women across the country.”
In addition to the Cool Comfort fabric, Hanes Hosiery will also
debut Comfort Flex wide waistband on Seasonless tights with X-Temp
technology, which ensures all-day comfort. New fashion styles
include shimmering Lurex tights, Mod Geo, Chevron and Dot tights,
each with unique colors and patterns that stand out in a crowd.
“Hanes Hosiery provides classic and feminine options, as well as
fun fashion styles to perfectly suit every college woman’s
interests and needs,” Bouras notes. “From job interviews to nights
out on the town, Hanes Hosiery offers exactly what everyone looks
for in legwear without sacrificing style for comfort.”
Other Maidenform shapewear products on hand will include
Bodybriefers, Waistsnippers, Hi-Waist Boyshorts, Fat Free Dressing
Camisoles and Sleek Smoother Tanks, all of which will featured on
the runway during College Fashion Week. The brand will also bring
Sexy Shaping Hosiery, which include a design accent and now
includes X-Temp technology that adapts to body temperature.
“The Maidenform brand exudes confidence, energy and spontaneity,
and the Maidenform woman has a vivacious spirit, a clever wit and a
captivating charm,” Bouras explains. “The brand is a perfect fit –
from the workplace to formal events.”
The Hanes Hosiery and Maidenform fall collections are available
at Macy’s stores nationwide and online at One Hanes Place. X-Temp
tights are $19.50 MSRP or 2/$30; fashion tights start at $12 MSRP;
Cool Comfort fabric styles start at $10 MSRP. Maidenform hosiery
styles retail for $20 MSRP. Maidenform shapewear styles range from
$36-$66 MSRP.
For additional information on Hanes Hosiery, please visit: One
Hanes Place; Facebook: Hanes Hosiery; Instagram and Twitter:
@HanesHosiery.
For additional information on Maidenform hosiery and shapewear,
please visit: One Hanes Place; Facebook: Maidenform; Instagram and
Twitter: @Maidenform.
About Hanes Hosiery
Hanes Hosiery is the leading brand of women's hosiery that
transforms your day, making you feel more confident, special and
looking your best. With its innovative design and superior fit,
Hanes Hosiery offers the best in comfort and flattering appearance.
Hanes Hosiery lines include the popular Silk Reflections,
Absolutely Ultra Sheer, Alive, Smooth Illusions, and Hanes Plus.
Hanes Hosiery is part of HanesBrands Inc. (NYSE: HBI). Cool
Comfort, Comfort Flex, X-Temp and Seasonless are registered
trademarks. For additional information, visit
www.onehanesplace.com
About Maidenform
An intimate-apparel leader since 1922, Maidenform offers
comfortable, stylish and innovative bras, panties, shapewear and
hosiery to women with an active lifestyle, a sense of style and an
appreciation for the way they look. Maidenform products may be
found in leading department stores, national chain stores and
direct-to-consumer online and via outlet stores. Maidenform is part
of HanesBrands (NYSE: HBI). Sleek Smoothers and X-Temp are
registered trademarks. For additional information, visit
www.maidenform.com.
About Her Campus
Her Campus Media (HerCampus.com) is the #1 global community for
college women with a monthly multi-platform reach of more than 20
million users. HerCampus.com features national content on Fashion,
Beauty, Life, Love, Career, Health, News, Entertainment, DIY,
LGBTQ+, High School, and Real World, supplemented by local content
from 300+ campus chapters nationwide and in nine countries. In
addition, Her Campus offers an email newsletter, Her Campus Blogger
Network, High School Ambassador Program, Her Conference, College
Fashion Week®, Her Campus Tour, Her Campus Shop, and even more
products, programming and tools to fulfill its mission of serving
college women across every platform.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160922005230/en/
CRC, Inc.Sydney Cooper,
646-205-3573Sydney@cricciocomm.comorHanesbrandsBernadette Wallace,
336-519-6250Bernadette.Wallace@hanes.com
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