Handmade at Amazon Expands into Europe
September 22 2016 - 5:00AM
Business Wire
Amazon customers in Germany, France, Italy,
Spain, the United Kingdom and across Europe can now shop for over
30,000 genuinely handcrafted items
In the U.S., thousands of Handmade at Amazon
items available for Prime two-day shipping
Amazon (NASDAQ:AMZN) today announced the expansion of Handmade
at Amazon, a store featuring genuinely handmade items crafted and
sold directly from European artisans, to its five European local
marketplaces. With Handmade at Amazon, customers can discover
products from artisans with the familiar Amazon experience they
know and trust. Amazon customers in Germany, France, Italy, Spain,
the United Kingdom and across Europe can now shop over 30,000
genuinely handcrafted items, with hundreds of new products being
added each day, sold directly by European artisans new to the
Handmade at Amazon store.
“When we introduce a new business at Amazon we think long-term
and globally. Since launch, we’ve received feedback from customers
and artisans around the world that they want a Handmade at Amazon
store in their local marketplace,” said Steve Johnson, Director at
Amazon. “With our focus on genuine handcrafted products, the
Handmade at Amazon store has been a big hit with artisans and
customers in the U.S. and we’re encouraged by the strong growth of
sales and customer traffic. Amazon has become a one-stop shop for
holiday gifting, and this year customers will see hundreds of
thousands more handmade items, with thousands eligible for Prime
two-day shipping.”
Since the launch of Handmade at Amazon in the U.S. less than a
year ago, Amazon’s selection of quality handcrafted products has
grown over 5x to include more than 500,000 items from all 50 states
and over 80 countries around the world. Artisan crafted products
are available in ten categories, and over 50 percent of items
include options for customer personalization.
In the U.S., Handmade at Amazon has continued to add new
features, making shopping for handmade items convenient and easier
than ever, including:
- Connect with the Artisan:
Allowing customers to interact directly with artisans to commission
products that are completely their own.
- Martha Stewart American Made
store: Featuring local artisans hand selected by Martha
Stewart.
- Made in Italy store: Offering
handcrafted items from Italian artisans.
Heading into the Holidays, Handmade at Amazon will release its
second annual Holiday Gift Guide, featuring curated lists of
artisan-made products for her, for kids, for him, and more.
Presented by audience and by price, the gift guide makes finding
the perfect handmade gift easier than ever.
All products available on Handmade at Amazon are factory-free
and must be made by hand. Handmade at Amazon features a variety of
product categories including Accessories, Baby and Toys &
Games, Jewelry, Home Décor, Artwork, Stationery and Party Supplies,
Kitchen and Dining, and Furniture.
To explore products and view highlighted artisan videos on
Handmade at Amazon, click here.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
amazon.com/about.
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