WAUSAU, Wis., Sept. 20, 2016 /PRNewswire/ -- Eastbay, a
leading online retailer of athletic shoes, clothing and gear,
announced today the launch of its new mobile application for iOS
and Android.
Headlining the App is the "Eastbay Lens," the company's first
use of image recognition and augmented reality. The sophisticated
technology allows users to scan physical pages of the Eastbay
catalog and reveal exclusive videos, stories, products, and more.
The Eastbay Lens creates a new way for consumers to interact with
the brand and gain access to unique and exciting content only
available by utilizing the tool.
Eastbay is releasing the App in conjunction with their latest
catalog. By purposefully capturing additional videos and
behind-the-scenes images from cover shoots, Eastbay is using the
Eastbay Lens to bring consumers closer than ever to featured
athletes.
"We know our consumers rely heavily on their phones, both for
shopping and staying connected," said Bob
Stephan, vice president for marketing at Eastbay. "We're
excited to reach them in a new and meaningful way by bringing the
Eastbay experience full circle. In the process, we're expanding the
heritage of the Eastbay catalog and reaching a larger audience than
ever before."
Other functionalities of the Eastbay App include:
- Shop – Easily access more brands, colors, sizes, and styles of
athletic gear
- Release Calendar – Stay up to date on the newest shoe releases
from the top brands with the ability to filter by brand and launch
month
- Order Tracking – Follow products through the entire delivery
process
- Social – Quickly view and toggle between Eastbay's Instagram,
Twitter, YouTube and Facebook feeds
- Catalog – Request to receive an Eastbay catalog right from the
App, to utilize the Eastbay Lens
The Eastbay App is available for both Apple and Android
devices.
About Eastbay
Founded in 1980, Eastbay strives to be
the go-to resource for pro-grade gear, casual styles, and expert
training tips for athletes who care about winning. Part of the Foot
Locker, Inc. family since 1997, a specialty athletic retailer that
operates more than 3,400 stores in 23 countries in North America, Europe, Australia, and New
Zealand. Eastbay proudly joins Foot Locker in its vision of
becoming the leading global retailer of athletically inspired shoes
and apparel.
Additional information may be found at eastbay.com |
Instagram: @eastbay | Twitter: @eastbay |
YouTube: youtube.com/eastbay |
Blog: blog.eastbay.com |
Facebook: facebook.com/eastbay | App:
iOS and Android
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SOURCE Foot Locker, Inc.