Lexar Announces 256GB High-Performance 633x microSDXC UHS-I (U3) Card
September 20 2016 - 9:00AM
Key Messages:
Lexar, a leading global brand of flash memory products, today
announced the new 256GB capacity Lexar® High-Performance 633x
microSDXC™ UHS-I (U3) memory card. Designed for sports camcorders,
tablets, and smartphones, the 633x microSDXC UHS-I card has read
transfer speeds up to 95MB* per second and can capture more than 36
hours of HD video; 67,600 photos; or 58,100 songs.** The 256GB
capacity card is currently on display at Photokina 2016.
“We’ve seen the storage demands of our customers grow by leaps
and bounds, especially with the massive popularity of 4K video—so
we designed this 633x high-capacity microSD card to meet that
need,” said Steffi Ho, product marketing manager, Lexar. “In
today’s world, whether you’re shooting 4K action footage with a
sports camcorder or downloading your entire music library onto your
smartphone, the storage space and speed provided by the 256GB Lexar
microSDXC card will prove invaluable.”
The new 256GB capacity card is capable of recording up to 36
hours of HD video adventures, perfect for aerial camera enthusiasts
who too often have to carry multiple memory cards for extended use.
It also offers UHS Speed Class 3 (U3) video recording speeds, ideal
for capturing extended lengths of 4K video. The microSDXC card
comes with a USB 3.0 reader, which allows for quick and easy file
transfer from the card to a PC or Mac® computer. The card includes
a limited lifetime warranty*** and a one-year limited warranty for
the USB 3.0 reader.
All Lexar product designs undergo extensive testing in the Lexar
Quality Labs, facilities with more than 1,100 digital devices, to
ensure performance, quality, compatibility, and reliability. The
new card will be coming soon, with an MSRP of $274.99. For more
information about Lexar products, visit www.lexar.com.
Lexar will showcase its latest high-performance memory
solutions, including the new 256GB capacity card, at Photokina
2016, Hall 2.1, Booth B030.
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About Lexar Lexar is a global brand
of Micron Consumer Products Group, Inc., a subsidiary of
Micron Technology, Inc., one of the largest memory manufacturers in
the world. Lexar products include industry-leading memory cards for
photography and video, card readers, storage drives,
high-performance USB flash drives, and memory cards for mobile
devices. Lexar products are available worldwide at major retail and
e-tail stores, and at www.lexar.com. For more information or
support, visit www.lexar.com.
Lexar. When Memory Matters.®
About MicronMicron Technology, Inc. is one of
the world's leading providers of advanced semiconductor solutions.
Through its worldwide operations, Micron manufactures and markets a
full range of DRAM, NAND and NOR flash memory, as well as other
innovative memory technologies, packaging solutions and
semiconductor systems for use in leading-edge computing, consumer,
networking, embedded and mobile products. Micron's common stock is
traded on the NASDAQ under the MU symbol. To learn more about
Micron Technology, Inc., visit www.micron.com.
*Up to 95MB/s read transfer, write speeds lower. Speeds based on
internal testing. Actual performance may vary. x=150KB/s.
**Based on 256GB capacity. 4K @30fps or HD 1080p@15 Mbps.
12-megapixel JPEG. 128-kbps MP3 audio. Actual number of photos,
songs, and hours will vary depending on camera/device model, format
resolution and compression, usable capacity, and bundled
software.
*** Limited lifetime warranty is limited to 10 years in
Germany.
Actual usable memory capacity may vary. 1GB equals 1 billion
bytes.
©2016 Micron Consumer Products Group, Inc. All rights reserved.
Information, products, and/or specifications are subject to change
without notice. Neither Lexar nor Micron Technology, Inc. is
responsible for omissions or errors in typography or photography.
Lexar and the Lexar logo are trademarks of Micron Consumer Products
Group, Inc. Micron, the Micron logo, and When Memory Matters are
registered trademarks of Micron Technology, Inc. Mac is a trademark
of Apple Inc., registered in the U.S. and other countries.
All other trademarks or registered trademarks are the property of
their respective owners. Micron Consumer Products Group, Inc. is a
subsidiary of Micron Technology, Inc. Micron Consumer Products
Group, Inc. 590 Alder Drive, Milpitas CA 95035
Media Contact: Michael Busack
Matter Communications
Phone: (617) 874-5207
mbusack@matternow.com
www.lexar.com
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