Barnes & Noble Named Most Powerful Retail Brand in Tenet Partners 2016 Top 100 Most Powerful Brands Report
July 19 2016 - 4:47PM
Business Wire
Tenet Finds That Barnes & Noble’s Brand
Familiarity Is at Its Highest Point Since 2010
Barnes & Noble, Inc. (NYSE:BKS), the nation’s
largest retail bookseller and a leading retailer of content,
digital media and educational products, today announced that it was
named the most powerful retail brand in Tenet Partners’ 2016 Top
100 Most Powerful Brands Reports (www.tenetpartners.com). Tenet
Partners is a leading brand innovation and marketing firm, and its
annual study of approximately 10,000 consumers and influential
business decision-makers found that Barnes & Noble’s brand
familiarity is at its highest point since 2010, while the Company’s
brand favorability remained constant year-over-year. Barnes &
Noble ranked number 32 in the overall Top 100 list, a full 13
points ahead of the closest retail competitor and 22 points ahead
of Amazon.
“Barnes & Noble is proud to be named the most powerful
retail brand in America by Tenet Partners, which is a clear
reflection of how important our bookstores are to consumers across
the nation,” said Ron Boire, Chief Executive Officer of Barnes
& Noble. “As a company we’re on the cutting edge of
experiential retailing, providing our customers with experiences
and products that no other retailer in their community can match.
We’ve also got the best employees in retail and today’s
acknowledgement is largely due to the hard work and dedication of
our booksellers.”
In the 2016 Top 100 Most Powerful Brands report Tenet Partners
highlighted Barnes & Noble’s marketing and advertising efforts
as a key driver of the Company’s brand power, including the highly
successful “You Never Know Who You’ll Meet at Barnes & Noble”
2015 holiday advertising campaign featuring Tony Bennett and Lady
Gaga.
The Company has also rolled out several successful events in
2016 including its B-Fest teen book festival
(BN.com/B-FEST) and an expanded Summer
Reading Program (BN.com/SummerReading), and is currently mid-way
through its annual Get Pop-Cultured with Barnes & Noble
celebration (BN.com/getpop-cultured). Additionally, stores
nationwide will host Harry Potter “Countdown to Midnight Magic”
parties on July 30 at 8 p.m. in preparation for the release of
Harry Potter and the Cursed Child on July 31 at midnight, which the
Company expects to be its biggest book of the year
(BN.com/harrypotterevents).
Barnes & Noble also recently announced it would open four
new concept stores in Fiscal 2017, complete with a new restaurant
featuring an expanded menu along with a beer and wine offering. In
addition to opening the first new store in Eastchester, NY, this
October, the Company plans to open stores at the Edina Galleria in
Edina, MN, at the Palladio in Folsom, CA, and at One Loudoun in
Ashburn, VA.
For more information on everything that’s happening at Barnes
& Noble, visit BN.com or follow Barnes & Noble on Twitter,
Instagram, Tumblr and Facebook.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company,
the nation’s largest retail bookseller, and a leading retailer of
content, digital media and educational products. The Company
operates 640 Barnes & Noble bookstores in 50 states, and one of
the Web’s premier e-commerce sites, BN.com (www.bn.com). The Nook
Digital business offers a lineup of popular NOOK® tablets and
eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
features more than 4 million digital books in the US
(www.nook.com), plus periodicals and comics, and offers the ability
to enjoy content across a wide array of popular devices through
Free NOOK Reading Apps™ available for Android™, iOS® and
Windows®.
General information on Barnes & Noble, Inc. can be obtained
by visiting the Company's corporate website at
www.barnesandnobleinc.com.
Barnes & Noble®, Barnes & Noble Booksellers®, Barnes
& Noble.com® and Discover Great New Writers® are trademarks of
Barnes & Noble, Inc. or its affiliates. NOOK® and the NOOK
logos are trademarks of Nook Digital, LLC or its affiliates.
For more information on Barnes & Noble, follow us on
Twitter, Instagram and Tumblr, and like us on Facebook. For more
information on NOOK, follow us on Twitter and like us on
Facebook.
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version on businesswire.com: http://www.businesswire.com/news/home/20160719006634/en/
Barnes & Noble, Inc.Mary Ellen Keating, 212-633-3323Senior
Vice PresidentCorporate Communicationsmkeating@bn.comorAlan
McNamara, 212-633-3379Senior DirectorCorporate
Communicationsamcnamara@bn.com
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