Fully managed customer engagement solution delivers highly
personalized experiences
LAS VEGAS, July 11, 2016 /CNW/ -- Today at Cisco
Live, Cisco's annual IT and communications conference, CenturyLink,
Inc. (NYSE: CTL) announced the market introduction of CenturyLink
Location-Based Analytics, a mobile engagement, analytics and
marketing solution for owners and operators of spaces and places
where customers congregate.
This comprehensive, fully managed solution features Wi-Fi
technology and an analytics platform to gather relevant customer
demographic and location data, powerful analytics capabilities to
discern business insights, and social engagement and marketing
tools for businesses to act upon data findings in real-time. This
solution is designed to help businesses create highly personalized
experiences for visitors at their physical locations using a wide
variety of engagement tactics, such as individualized messages,
offers, wayfinding apps and activity suggestions.
"Location-Based Analytics from CenturyLink empowers owners and
operators of venues and spaces – such as amusement parks, college
campuses, retail destinations and transportation hubs – to make
deeper emotional connections with individual customers in
real-time," said Troy Trenchard,
vice president, product management, CenturyLink. "Through the power
of connected devices and big data analytics, CenturyLink helps
businesses cultivate a high degree of customer loyalty that can
translate to improved sales and profitability."
CenturyLink Location-Based Analytics is anchored by the
CenturyLink Managed Wi-Fi solution that features high-capacity
Cisco Meraki Wi-Fi access points and security appliances for
delivering fast data connection speeds and reliable coverage for
equipment sensors and visitors' mobile devices. Customers get
access to their own analytics and marketing portal, an online hub
for monitoring venue traffic and location information, analyzing
customer information and taking action to help drive customer
loyalty, operational efficiencies and business revenues. The portal
features powerful analytics reporting and marketing tools based on
technology developed by Purple, an "intelligent spaces"
company serving hospitality, retail, restaurants and other venues
across 73 countries.
CenturyLink expertly manages this end-to-end solution that
integrates technology from Cisco Meraki and Purple along with all
necessary hardware, software licenses, installation and
around-the-clock proactive management, monitoring and support
backed by solution-level service level agreements.
For more information, visit the CenturyLink Location-Based
Analytics solution page.
Additional CenturyLink solutions that incorporate technology or
products from Cisco include Managed Enterprise: Hosted
Collaboration Solution, a cloud-based voice and collaboration
solution, and CenturyLink Managed Wi-Fi Service.
All product and company names herein may be trademarks of their
registered owners.
About CenturyLink
CenturyLink (NYSE: CTL) is a
global leader in communications, hosting, cloud and IT
services; enabling millions of customers to transform their
businesses and their lives through innovative technology solutions.
CenturyLink offers network and data systems management, Big Data
analytics and IT consulting, and operates more than 55 data centers
in North America, Europe and Asia. The company provides broadband, voice,
video, data and managed services over a robust 250,000-route-mile
U.S. fiber network and a 300,000-route-mile international transport
network. Visit CenturyLink for more information.
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SOURCE CenturyLink, Inc.