Lincoln Is Only Luxury Automaker to Provide Standard Pickup & Delivery Service for All Its Vehicles to Save Clients Time & Ef...
June 28 2016 - 12:01AM
Business Wire
Lincoln adds the luxury segment’s only standard Pickup and
Delivery Service across all 2017 nameplates starting with the
all-new Lincoln Continental. The exclusive standard service builds
on the brand’s commitment to providing a human, warm and personal
experience at all Lincoln dealerships.
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Lincoln adds the luxury segment's only
standard Pickup and Delivery Service across all 2017 nameplates
starting with the all-new Lincoln Continental. (Photo: Business
Wire)
Lincoln Service Valet will pick up a client’s vehicle at an
agreed location and, provide a complimentary Lincoln loaner
vehicle, and then take the client’s vehicle to the dealership for
service. Once complete, clients can arrange for their washed and
serviced vehicle to be returned to them at the location of their
choice.
“Lincoln Pickup and Delivery service revolves around
complementing our luxury vehicles with outstanding luxury
experiences,” says Andrew Frick, Lincoln North American director of
sales and services. “This kind of Quiet Luxury provides an
exclusive and personally crafted service experience that enhances
their lifestyle and saves them what is a true luxury item – their
time.”
Lincoln has been piloting this program with a select group of
dealers since May 2015 with overwhelming results:
- 98 percent of clients indicate they
would be more likely to receive service from that Lincoln dealer in
the future
- 98 percent would recommend Lincoln and
the service to a friend
- 93 percent are likely to purchase
another Lincoln vehicle
“Our dealers view this as a way to differentiate the client
experience for Lincoln owners,” says Frick. “No matter what Lincoln
vehicle clients have from our portfolio, they have the peace of
mind of getting that vehicle to and from service at a location of
their choice, with a complimentary Lincoln loaner in order to
maintain their busy schedules.
“When nearly 100 percent of clients receiving this service say
they would recommend Lincoln to a friend, it clearly indicates
positive momentum for the brand and our dealers,” adds Frick.
This exclusive Pickup and Delivery marks another milestone in
Lincoln Motor Company commitment to merge great products, an
outstanding experience and impeccable service – part of its
original 2012 business plan. Since Lincoln began this journey, it
has delivered four all-new products in four years, established a
dealer network in China, built brand awareness, and increased
volume for the brand and Lincoln products.
As part of Lincoln’s ongoing client experience efforts, these
successful programs have already been implemented:
- Lincoln Concierge: A trusted
personal advisor – like the most attuned hotel concierge – assists
clients 24/7 online at www.lincoln.com. While other luxury brands
offer similar services, only Lincoln provides clients with an
opportunity for video chat with a live person.
- Black Label: Started in 2015,
the number of participating dealers has increased to more than 90
committed locations. Black Label provides personalized shopping
with dedicated personnel in the showroom, online, or in locations
convenient to clients. Specially trained Black Label experience
liaisons meet prospective clients at their home, office, or
anywhere within 30 miles of the showroom to begin the experience.
Acting as a personal shopping assistant, the liaison helps clients
identify their ideal vehicle by sharing paint and wood trim
samples, as well as material swatches. Lincoln Black Label owners
enjoy special privileges – ranging from extended premium service
and maintenance coverage on wear items to Culinary Collection
membership that provides access to a curated list of restaurants
from coast to coast.
- Date Night: This extended test
drive allows qualified buyers the chance to experience a Lincoln
vehicle for up to 48 hours. In 2015, Date Night resulted in more
than 11,000 sessions at select dealers, prompting nearly an 11
percent increase in Lincoln purchases. The program attracted nearly
70 percent of clients who had been with other luxury
nameplates.
- Lincoln Institute: Training for
key client-facing individuals is provided through Lincoln
Institute. The program, which combines all of the brand’s training
efforts under one umbrella, has been expanded to include all
Lincoln dealers. Lincoln Institute includes not only hospitality
training, but an all-new series of workshops that provide
participants with tools to help local teams develop and execute
processes consistently for luxury clients.
Pickup and Delivery is an important milestone in Lincoln’s
commitment to providing personal client services to match its
unique luxury products, coming at the perfect time as Lincoln
prepares to launch the much-anticipated 2017 Lincoln
Continental.
The all-new Lincoln Continental returns as the brand flagship
this fall, offering first-class travel for clients in America and
China through warm, human touches and a contemporary design. The
full-size sedan is designed to appeal to culturally progressive
clients who define luxury on their own terms – craving superior
quality, craftsmanship and safety.
“Quiet Luxury is Lincoln’s unique approach to ensure impeccable
service is consistent with our outstanding products for the
ultimate client experience,” says Frick.
Note: Service is available for retail and warranty repairs.
Mileage limitations may apply. See your dealer for details. Lincoln
reserves the right to change program at any time without
obligation.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. For more information
about The Lincoln Motor Company, please visit media.lincoln.com or
www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.
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The Lincoln Motor CompanySaid
Deep313.594.0942sdeep@lincoln.comorSam
Locricchio248.622.8242slocri1@lincoln.com
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