DISH Media Sales Scales Its ONPOINT Programmatic TV Platform with BidSwitch
June 15 2016 - 9:29AM
Business Wire
- Integration exposes DISH’s programmatic
TV marketplace to 150 additional demand platforms
- Agreement marks BidSwitch’s first foray
into TV
- Allows for seamless cross-platform
buying within BidSwitch’s real-time bidding ecosystem
Today DISH Media Sales and BidSwitch announced an agreement to
integrate DISH’s ONPOINT Programmatic TV Platform into BidSwitch’s
real-time partner ecosystem. The integration will mark BidSwitch’s
first entry into offering TV inventory, introducing the big screen
to the platform’s more than 150 demand partners. Integration is
expected to be complete this summer, allowing advertisers and
agencies to easily target and individually purchase DISH TV
households nationwide using BidSwitch-connected demand
platforms.
This Smart News Release features multimedia.
View the full release here:
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“This integration with DISH represents a very significant
milestone, not only for BidSwitch, but for the many demand platform
partners we serve within the RTB ecosystem. We’re delighted with
the opportunity to play a significant role in pushing the evolution
of programmatic TV forward with DISH, by enabling this highly
sought-after inventory to the broader market,” said Barry Adams,
BidSwitch VP, Commercial Development.
BidSwitch works to allow technology partners to quickly and
seamlessly connect and trade across the ecosystem. The company’s
addition of DISH’s ONPOINT Programmatic TV Platform will allow for
360-degree consumer reach across viewing experiences. Additionally,
the integration will further enable brands to access the targeting
effectiveness and scale of DISH’s addressable advertising
technology and the full-screen ad viewability of TV.
“By connecting with BidSwitch, we can rapidly scale our
programmatic TV business with a single integration that allows more
than 150 demand partners to access our impressions,” said Adam
Gaynor, vice president of DISH Media Sales. “Thousands of
digitally-focused brands will be able to individually target, value
and purchase DISH’s households in a real-time bidding environment
that mimics the digital ecosystem familiar to them.”
DISH launched the pilot of its ONPOINT Programmatic TV Platform
last fall with three initial demand partners. The platform allows
advertisers per-impression control of targeting, frequency,
trafficking and buying, enhanced by aggregated set-top-box
reporting.
DISH’s ONPOINT Programmatic TV Platform features
household-addressable advertising inventory that allows brands to
deliver a targeted ad to a household utilizing anonymized data such
as age, location and other consumer characteristics. The technology
delivers a video ad to a DVR similar to a postcard ad being
delivered to a mailbox. The ad plays in a regularly scheduled
commercial break on live and recorded content to a household that
has been anonymously matched to an advertiser’s desired
audience.
About DISH Media Sales
DISH Media Sales provides advertising sales for leading pay-TV
provider DISH Network L.L.C. and its over-the-top television
service Sling TV. Through DISH Media Sales’ viewer measurement
tools, innovative ad technology platforms and access to high-value
programming, advertisers are equipped to employ strategically
positioned, demographically-targeted buys to enhance the results of
their national and local media campaigns. DISH Media Sales is
headquartered in New York, with offices in Chicago, Denver and Los
Angeles. Visit www.dishmediasales.com.
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About BidSwitch
BidSwitch is redefining the industry with a new approach to
platform integrations. Engineered by IPONWEB, BidSwitch helps
programmatic ad-tech and media companies overcome increasing
marketplace complexity. We provide our partners with an efficient
and transparent way to manage access to supply and demand partners
at a global scale. Unlike an exchange, BidSwitch operates as a
neutral, single access point; intelligently routing and filtering
the bidstream to ensure optimized, non-fraudulent access for buyers
and sellers. Today, BidSwitch facilitates more than 250 supply and
demand technology partners globally to connect and trade media
across the display, mobile, video and native ecosystems, all via a
single standardized integration. Visit www.bidswitch.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160615005836/en/
DISH Media Sales
ContactCourtney CulpepperCorporate Communications,
DISH303-723-1861courtney.culpepper@dish.com@DISHNewsorBidSwitch Contact:Adrienne ScordatoFounder
and CEO, Atrium PR(917) 402-5377adrienne@atrium-pr.com
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