Skechers Performance to Remain the Official
Footwear and Apparel Sponsor through 2019
Skechers Performance, a division of SKECHERS USA, Inc.
(NYSE:SKX), is pleased to announce a partnership extension with the
Chevron Houston Marathon and Aramco Half Marathon. With the new
deal, Skechers Performance will remain the official footwear and
apparel sponsor of the Houston race through 2019.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160607006153/en/
Official Skechers Performance race
merchandise at the Chevron Houston Marathon and Aramco Houston Half
Marathon. (Photo: Business Wire)
The new agreement provides Skechers Performance with a larger
footprint at the Memorial Hermann IRONMAN Sports Medicine Institute
EXPO, located at the George R. Brown Convention Center. The
expanded booth space will allow Skechers Performance to display
additional footwear styles as well as increase apparel offerings
and provide participants with fun engagement activities. Skechers
Performance will also have increased marketing during race weekend,
which will include amplified brand visibility along the racecourse
and branding at the nearby Hilton Americas Houston hotel.
Furthermore, the Company will have a presence at We Are Houston
RunFest on Discovery Green during race weekend, with consumer
engagement and giveaways.
“Sponsoring the Chevron Houston Marathon has been a fantastic
partnership,” said Rick Higgins, SVP, Merchandising/Marketing,
Skechers Performance. “It’s a high quality race and over the years
we’ve been able to meet and engage with countless runners to
introduce our brand at a high level. We’re proud to continue our
sponsorship with the Houston Marathon Committee and be a part of
the weekend event.”
Each year, the official Skechers Performance line includes
footwear and apparel to commemorate the Chevron Houston Marathon
and the Aramco Houston Half Marathon with customized logos and
corresponding color pallets. Additionally, Skechers Performance
continues to support the Houston Marathon Foundation by outfitting
100 children with performance running shoes and tech shirts. The
company will also design and provide the finisher shirts and outfit
official race volunteers, the race committee, Hilton Americas
Houston hotel staff, and the local ABC 13 news affiliate. Skechers
Performance will further support awareness of the race via print,
TV and digital marketing.
“Partnering with Skechers Performance and working with their
team over the past three years has been an absolute joy, and we
could not be more proud to announce this extension,” said Wade
Morehead, Executive Director of the Houston Marathon Committee and
Houston Marathon Foundation. “The Skechers Performance team does
more each year to enhance the participant experience at our event
with improved products, strong customer engagement, year-round
event promotion, and first-class hospitality. We are truly excited
to continue this partnership.”
Registration is open for the January 15, 2017 Chevron Houston
Marathon and Aramco Houston Half Marathon and will remain open
until all 27,000 entries are sold. To learn more about the marathon
and to register, visit www.chevronhoustonmarathon.com.
Skechers Performance designs and manufactures innovative,
technical, athletic footwear—including the new Skechers GOrun 4 –
2016™—which recently won the prestigious “Editor’s Choice” award
from Runner’s World magazine. To learn more about Skechers
Performance visit www.GOSkechers.com or follow on Facebook
(facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram
(instagram.com/skechersperformance).
For more information and interview opportunities please contact
Jolene Abbott at 310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 160 countries and territories worldwide via department and
specialty stores, more than 1,410 SKECHERS Company-owned and
third-party retail stores, and the Company’s e-commerce website.
The Company manages its international business through a network of
global distributors, joint venture partners in Asia, and
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information, please visit
skechers.com and follow us on Facebook (facebook.com/SKECHERS) and
Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion and opening of new stores, the completion
of the expansion and upgrade of the Company’s European Distribution
Center, and advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward-looking language
such as “believe,” “anticipate,” “expect,” “estimate,” “intend,”
“plan,” “project,” “will be,” “will continue,” “will result,”
“could,” “may,” “might,” or any variations of such words with
similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; entry into the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers; anticipating, identifying, interpreting or forecasting
changes in fashion trends, consumer demand for the products and the
various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company’s
annual report on Form 10-K for the year ended December 31,
2015. The risks included here are not exhaustive. The Company
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and the companies cannot predict
all such risk factors, nor can the companies assess the impact of
all such risk factors on their respective businesses or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
About the Houston Marathon Committee,
Inc.
Established in 1972, the Houston Marathon
Committee, Inc. (HMC) annually organizes the nation’s premier
winter marathon, half-marathon, and 5K. Over 250,000 participants,
volunteers and spectators make Chevron Houston Marathon Race Day
the largest single-day sporting event in Houston. A founding member
of Running USA, the HMC is an IAAF bronze level event that retained
Gold Certification from the Council of Responsible Sport and was
awarded the AIMS Green Award for industry-leading sustainability
initiatives. Race Weekend generates over $50 million in economic
impact for the region annually. In 2016, the Run for a Reason
Charity Program raised $2.3 million, while the Houston Marathon
Foundation supported youth and community running initiatives.
Televised annually by broadcast partner ABC13, 2016 was the first
time that the event was syndicated live nationally and
internationally on ESPN3 and the Longhorn Network. Host to 16 U.S.
Half Marathon Championships since 2005 and the 1992 women’s Olympic
Trials Marathon, the HMC also conducted the 2012 men’s and women’s
U.S. Olympic Trials Marathon.
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version on businesswire.com: http://www.businesswire.com/news/home/20160607006153/en/
SKECHERS USA, Inc.Jolene Abbott, 310-318-3100
x4839jolenea@skechers.com
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