JetBlue Releases Annual Responsibility Report
May 17 2016 - 9:10AM
Business Wire
-- Report Highlights Integration of Social and
Environmental Responsibility into Business, Major Developments
Include a 3.7 Percent Reduction in Standardized Emissions and
Carbon Offsets Equal to 1.1 Billion Pounds of Greenhouse Gas
Emissions --
JetBlue (Nasdaq: JBLU) recently released its annual
responsibility report outlining progress the airline made in
environmental, social and business responsibility in 2015. This
report highlights major developments including a 3.7 percent
reduction in standardized emissions since 2009 and carbon offsets
totaling more than 1.1 billion pounds of CO2e emissions.
In line with the Global Reporting Initiative (GRI) Version
4 standards, this year’s report focuses on JetBlue’s responsibility
in the areas that impact JetBlue’s business. The annual report
highlights JetBlue’s commitment to its key stakeholders – its
18,000 crewmembers, 35 million customers and the 93 communities and
destinations it served throughout 2015.
JetBlue recently received its twelfth consecutive J.D. Power
award for ranking “Highest in Customer Satisfaction among Low Cost
Carriers in North America.” (a) The annual report features some of
the efforts that help shape its unique culture. This year’s report
is driven by graphic novels and incorporates 11 cartoon
illustrations showcasing critical issues such as climate change.
The cartoons bring to life the customer and crewmember experience
and all that comes with air travel. JetBlue partnered with
Brooklyn-artist, Rebecca Mock, a comic book artist and illustrator
based in Brooklyn, NY.
“Focusing on the environment and social responsibility are
critical to our long-term growth and profitability,” said Robin
Hayes, president and chief executive officer, JetBlue. “It’s vital
that we invest in strengthening our position in these areas from
natural resource consumption to community engagement. Measuring and
reporting is a transparent way to communicate with customers and
crewmembers impacted by our social and environmental
performance.”
Highlights from the 2015 annual report include:
Environment
- Greenhouse gas emissions:
JetBlue takes an active approach to shrinking its greenhouse gas
(GHG) footprint and reducing pollution and waste. Since 2009, the
airline has reduced standardized emissions by 3.7 percent.
Additionally, since 2012, JetBlue reports a 10 percent reduction in
Scope 2 emissions, electricity consumption from its ground
operations at New York’s JFK Airport and at its Orlando Support
Center as well at its Long Island City Support Center.
- Onboard recycling: For more than
a decade, JetBlue has led a massive undertaking to enhance
recycling capacity onboard and at more than 50 U.S. airports and
bring recycling infrastructure to airports where it didn’t exist.
In 2015, the recycling adoption rate for domestic flights grew to
82 percent.
- Carbon offsetting: Investing in
GHG or carbon offsets is another important way JetBlue reduces its
climate impact. In 2015, JetBlue offset more than 1.1 billion
pounds of CO2e emissions. The airline offset all of its emissions
throughout April 2015.
Community
- JetBlue Foundation: Fewer than
five percent of commercial pilots are female or minorities. The
JetBlue Foundation supports programs that encourage women, students
and veterans to pursue science, technology, engineering and math
(STEM) courses and careers in aviation. To date, the JetBlue
Foundation has awarded nearly $200,000 in grants and provided
immeasurable in-kind support, internships and much more.
- Soar With Reading: In 2014,
JetBlue commissioned research, which revealed the growing challenge
of “book deserts.” In 2015, JetBlue worked with an advisory board
of childhood literacy and development experts to come up with a
unique and innovative solution - free books delivered via vending
machines. Throughout the summer, JetBlue launched a pilot program
in the Anacostia community of Washington, DC, where research found
only one in 830 children had access to an age-appropriate
book.
- Blue Horizons for Autism: For
three years JetBlue has partnered with Autism Speaks to offer
travel practice for families affected by autism who thought flying
was not possible. In 2015, JetBlue hosted more than 750 autistic
children at New York’s JFK International Airport, Fort
Lauderdale-Hollywood International Airport and Orlando
International Airport. From check-in to boarding, children with
autism and their families navigated the airport firsthand to see if
air travel was an option for them.
Diversity & Inclusion
- Reaching Blue Heights: JetBlue
is committed to growing and developing diverse talent through its
Reaching Blue Heights disability platform. JetBlue provides career
coaching, creating a talent pipeline for people of all abilities.
Since 2011, JetBlue has partnered with organizations such as The
Viscardi Center and participated in national Disability Mentoring
Day. In 2015, JetBlue hosted speakers and provided shadowing
opportunities across eight BlueCities.
- Championing Equality: In 2015,
JetBlue began providing in-network health coverage for gender
reassignment surgery to enrolled crewmembers and their
dependents.
To learn more about JetBlue’s long-term responsibility platform
and to view the full report, visit
www.jetblue.com/green/reporting.
About JetBlue
JetBlue is New York's Hometown Airline™, and a leading
carrier in Boston, Fort Lauderdale-Hollywood, Los
Angeles (Long Beach), Orlando, and San Juan. JetBlue carries
more than 35 million customers a year to 96 cities in the
U.S., Caribbean, and Latin America with an average
of 925 daily flights. For more information please visit
jetblue.com.
(a) JetBlue received the highest numerical score in the J.D.
Power 2005-2016 North America Airline Satisfaction Studies. 2016
study based on 10,348 total responses, evaluating 4 low-cost
carriers, and measures the experiences and perceptions of
passengers who were surveyed between April 2015 and March 2016.
Your experiences may vary. Visit jdpower.com.
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