CAVE CREEK, AZ--(NewMediaWire - Apr 28, 2016) - High
Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce
the expansion of its social media presence through self-made
endorsement videos by several professional NFL football players for
its High Performance Sports Drink.
These endorsements are self-made and non-scripted by each
individual professional athlete. Every testimonial is an
endorsement made by the athlete who uses High Performance's Sports
Drink. Every video is unique and conveys their belief and
confidence in the product in their own words.
These videos are the start of a long term comprehensive program
to bring brand awareness to High Performance's Sports Drink through
the use of social media and various internet outlets. The Company
believes that by bringing focus and attention to their unique
sports drink before retail distribution begins, it will help to
establish strong brand awareness in the retail sector before
consumers start to look for the product on retail
shelves.
Toby McBride, High Performance Beverage CEO, stated, "We
invested a considerable amount of effort into thinking of the best
way to bring attention to our sports drink. Although we could have
gone with a more commercial type of campaign, we felt that with the
use of social media, it would be invaluable to bring a certain
level of authenticity with our endorsements. We believe that
individual testimonials from our professional athletes are
paramount in our ability to separate us from any competitors. We
look forward to continually adding more athletes and videos while
also garnishing broader awareness over the next several weeks."
Please view our YouTube site and check every few days to see new
endorsement videos from our High Performance family of professional
athletes:
https://www.youtube.com/channel/UClHqxE-eNm_6vtJdkoMZVlA
About High Performance Beverage Company
High Performance Beverage Company has created a new beverage
segment under the trade name High Performance Beverages which
manufactures and distributes a line of sport performance drinks.
High Performance Beverage Company's sport performance drinks are
carefully formulated to support mental focus and help increase
blood flow, thereby giving the body the necessary fuel to power
through a specific event or throughout the day. Our unique blends
are designed to bridge the gap between supplements, energy and
hydration drinks, ultimately broadening our appeal and providing
access to an expanding target market. High Performance beverages
are sugar free and extremely low in calories and caffeine. This
positioning makes High Performance Beverage Co. sport drinks first
to market with a sustainable competitive advantage.
High Performance Beverage Corporate Website
bev.highperformancebeverage.com
www.hpbev.net
Safe Harbor
This release contains statements that constitute forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended. These statements appear in a number of places
in this release and include all statements that are not statements
of historical fact regarding the intent, belief or current
expectations of High Performance Beverage Company, its directors or
its officers with respect to, among other things: (i) financing
plans; (ii) trends affecting its financial condition or results of
operations; (iii) growth strategy and operating strategy. The words
"may," "would," "will," "expect," "estimate," "can," "believe,"
"potential" and similar expressions and variations thereof are
intended to identify forward-looking statements. Investors are
cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and
uncertainties, many of which are beyond High Performance Beverage
Company's ability to control, and that actual results may differ
materially from those projected in the forward-looking statements
as a result of various factors. More information about the
potential factors that could affect the business and financial
results is and will be included in High Performance Beverage
Company's filings with the Securities and Exchange
Commission.