Starbucks Expands Rewards Program Beyond Its Shops
March 23 2016 - 2:10PM
Dow Jones News
Starbucks Corp. on Wednesday said customers using its new
branded prepaid Visa cards would be able to earn points for free
coffee and other perks.
The company outlined its latest plans to expand its rewards
system beyond its own coffee shops during its annual shareholders
meeting in Seattle. The Starbucks prepaid cards would be able to be
used at any retailer that accepts Visa cards.
Meanwhile, a bogus news release was issued by an unknown group
on Wednesday morning claiming the annual meeting had been canceled.
A Starbucks spokesman said the company doesn't know who was behind
the hoax.
The Starbucks prepaid Visa card, which is expected to be
available by the end of the year, would allow card holders to earn
"stars" for all purchases made on the card, which can then be
redeemed at Starbucks cafes. Customers would be able to apply for
the card through the Starbucks mobile app or on its website.
Restaurants and retailers in an increasingly competitive
environment are vying to draw repeat customers, and Starbucks has
made its loyalty program a central part of its growth strategy.
Even fast-food chains are jumping onto the bandwagon. McDonald's
Corp. recently said it plans to develop a loyalty program later
this year or early next year.
Write to Julie Jargon at julie.jargon@wsj.com
(END) Dow Jones Newswires
March 23, 2016 13:55 ET (17:55 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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