Apple's Business-Related Revenue Hits $25 Billion
September 29 2015 - 2:20PM
Dow Jones News
Apple Inc. is starting to produce results from its push for
business customers.
Chief Executive Tim Cook said Apple's revenue from its so-called
enterprise business reached $25 billion in the 12 months ended in
June. He didn't elaborate on what Apple classifies as enterprise
business but said the figure didn't include revenue from people who
use their own Apple devices for work.
"This is not a hobby," said Mr. Cook, speaking at a conference
organized by business software provider Box Inc. "It's a very small
amount compared to what the opportunity is."
Apple has pushed to get its products into the business world
beyond its traditional base of consumers. It has struck
partnerships with International Business Machines Corp. and Cisco
Systems Inc. to make its products work better in traditional
corporate environments.
It also has started working with more than 40 technology
companies, including Box, to make the iPad and iPhone a more
appealing work tool.
The $25 billion figure represents about 11% of Apple's total
revenue in the 12 months ended in June. It would make Apple one of
the 10 largest sellers of technology to businesses, and is about
half of Microsoft Corp.'s $52 billion in sales to corporate
customers during the same period.
Write to Daisuke Wakabayashi at Daisuke.Wakabayashi@wsj.com
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(END) Dow Jones Newswires
September 29, 2015 14:05 ET (18:05 GMT)
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