Target Makes Back-to-School Shopping Easier for Parents And Fun for Kids
July 14 2015 - 9:00AM
Business Wire
New resources and compelling promotions help
families shop for must-have supplies and stylish apparel at prices
they’ll love
Target Corp. (NYSE:TGT) will make getting ready for back to
school quick and easy for families this season. Guests preparing
for a successful school year will find a new way to shop for school
supplies for the first time online, easy-to-understand promotions
and all the styles kids love.
School List Assist
Target is offering families a new way to make shopping for
school supplies hassle-free with School List Assist. The online
hub, which is in beta, offers a curated assortment of the most
common K-8 supplies on the list and a convenient new way for guests
to find what they need. Parents can purchase the school supplies
their kids need and then pick them up in store or have them shipped
to their homes.
“When it comes to back-to-school shopping, we heard from our
guests that shopping for ‘the list’ is a top priority but also the
biggest challenge,” said Jason Goldberger, president Target.com and
Mobile. “School List Assist makes it easy for guests to shop for
all of their back-to-school supplies with just a few clicks –
giving families more time to look for the exciting things like
Target’s backpacks, lunch kits and first day of school
outfits.”
Ways to Save
This year, Target will time its promotions to more closely
reflect how families shop for back to school. In addition, the
promotions will be simple and straight-forward. Early in the
season, supplies will be discounted through offers like BOGO 50
percent off supplies and BOGO 50 percent off favorite characters.
Later in the season, promotions will focus on apparel, including 40
percent off all denim, 30 percent off all kids’ apparel and
accessories and free shipping at Target.com. Target will also
continue to offer additional ways to save every day through
Cartwheel. REDcard holders always receive 5 percent off nearly all
purchases at Target stores and Target.com, free shipping at
Target.com and 30 extra days for returns.
Stylish Supplies and Fashion Finds
Parents and kids will find a broad assortment of supplies, gear,
apparel and accessories to fit any kids’ unique sense of style. Top
products and trends include:
- For young fashionistas, the new Stevies
collection launches in all stores and online beginning the week of
July 19. Stevies includes 30 exclusive girls’ styles, with prices
from $21.99 to $36.99. Designer Stevie Madden, daughter of renowned
footwear designer Steve Madden, is Target’s youngest design
partner.
- For stylish kids on the move, Target
has a larger assortment of stretchy denim styles than ever
before.
- Target will continue to offer school
uniform staples at an incredible value, including an assortment of
polos, pants, shorts, scooters, jumpers and more.
- For DIY enthusiasts, Target will offer
a collection of supplies featuring kraft paper and bright neon
colors that are perfect for personalization. With a wide variety of
washi tape, oversized stickers, paint markers and contact paper,
students can make notebooks and folders their own.
- For kids who love movie and TV
characters, Target has apparel, accessories, school supplies,
backpacks and lunch kits with Minions, Star Wars, Avengers, Teenage
Mutant Ninja Turtles, Frozen and more.
- Philanthropic-minded students will love
the new Yoobi X Usher collection, curated by Usher and designed by
artist Jonni Cheatwood. Yoobi is a line of school supplies that
gives back to classrooms in need in the U.S. with its “One for You,
One for Me” giving model.
- For eco-minded students, Embark
Backpacks use fabric made from 100 percent post-consumer plastic
bottles—the material used for each backpack saves at least five
water bottles from a landfill.
- Other top trends in supplies this year
include:
- Feminine, preppy designs like big
florals, small hearts, and striped chevron in a palette of fresh,
poppy colors
- Boho-inspired patterns influenced by
street art with a festival feel
- Sophisticated dark florals, animal
prints, gold glitter and sparkle
- Eighties-inspired prints like camo and
bold geometric designs
Reaching Parents and Kids with Social Media
Influencers
Target’s back-to-school marketing campaign celebrates the
excitement of going back to school. The campaign is full of energy
and confidence and showcases new styles and products that kids want
and parents know they need. Kids may also recognize popular online
stars throughout the campaign such as:
- Maddie Ziegler, actor, model, and
dancer, along with several other kid dancers, are featured in a
denim commercial to highlight the style and comfort of the new
assortment.
- EvanTube, the YouTube phenomenon who
reviews toys on his family friendly YouTube channel, appears in
another commercial.
Giving Back, Easy as ABC
Music continues to be a defining element in Target’s
advertising, and this campaign features a fresh rendition of the
familiar song “ABC,” by singer-songwriter Tori Kelly whose debut
album, “Unbreakable Smile,” is available at Target with two
exclusive bonus tracks. Beginning July 21, fans can download the
track for free at Target.com/BacktoSchool. For every download
Target will donate five dollars of supplies to schools through the
Kids In Need Foundation. Target will donate a total of up to $3.5
million in supplies, which equals 700,000 downloads. Once the goal
has been reached, the song will be available to stream on
Target.com/BackToSchool.
About Target:
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,795 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, that giving equals more than
$4 million a week. For more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
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version on businesswire.com: http://www.businesswire.com/news/home/20150714005539/en/
Target CorporationAmy Joiner, 612-761-7385Target Public
RelationsorTarget Media Hotline, 612-696-3400
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