Disney Store invites families to gear up
with exclusive in-store Playmation Marvel’s Avengers
training.
Today, Disney Consumer Products and Interactive Media (DCPI),
along with Hasbro, Inc., announced the pre-sale of Playmation
Marvel’s Avengers – the groundbreaking new system of toys and
wearables that uses smart technology to inspire kids to run around
and use their imaginations, as they become the hero or heroine of
stories from Marvel’s Avengers. The Playmation Marvel’s Avengers
Starter Pack, Smart Figures and Prowler Bot are available to
pre-order online at Amazon.com, BestBuy.com, GameStop.com,
Target.com, ToysRUs.com and Walmart.com, as well as DisneyStore.com
and at select Disney Store locations in the U.S. and Canada.
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Kids playing with Playmation Marvel’s
Avengers at Disney Store on Tuesday, July 7, 2015 in Glendale,
Calif. as part of exclusive in-store experiences rolling out to
select Disney Store locations nationwide and in Canada. Now
available for pre-sale at key retailers online and participating
Disney Store locations, Playmation is a new system of toys and
wearables that uses smart technology to inspire kids to run around
and use their imaginations, as they become the hero or heroine of
stories from Marvel’s Avengers. (Photo by Colin
Young-Wolff/Invision for Disney Consumer Products & Interactive
Media/AP Images)
Kids and parents can experience Playmation Marvel’s
Avengers for the first time only at participating Disney Store
locations beginning July 7, where two- and five-minute training
sessions will be available daily. For those who want to take part
in an expanded experience, 30-minute Avengers Gear Orientations
will be available on Saturdays and Sundays by reservation only.
During the 30-minute Avenger Gear Orientation, kids and parents
will learn more about the Avenger Gear, follow instructions from
JARVIS and interact with other participants to complete missions
and adventures. In-store training experiences will be available
through October; parents can visit www.disneystore.com/playmation
for a list of participating Disney Stores and to reserve a spot for
the Avenger Gear Orientation.
“Playmation Marvel’s Avengers puts kids at the center of stories
from the Marvel Universe, taking them on active adventures right
alongside Earth’s Mightiest Heroes,” said Paul Gainer, executive
vice president, Disney Retail. “Kids can team up with the Avengers
by trying on Repulsor Gear and going on a mission with the help of
JARVIS as they take part in exclusive demonstrations at Disney
Store.”
The Playmation Marvel’s Avengers Starter Pack includes five
connected toys: one piece of Avenger Gear (Repulsor), two Power
Activators and two Smart Figures – a Super Hero (Captain America)
and a Super Villain (Iron Skull). Additional Smart Figures – such
as Iron Man, Black Widow, M.O.D.O.K., Hulkbuster and more – help
players unlock new characters and content when placed on the Power
Activator and synced with Avenger Gear. The Prowler Bot – a robotic
villain – can find and hunt your Avenger Gear with 360 degree
movement, while taking on dozens of enemy personas and abilities
making game play more challenging.
Playmation Marvel’s Avengers, developed in collaboration with
Hasbro, uses familiar technologies including wearables, wireless
technology, motion sensors and more, but applies them in ways that
are completely new to create a play experience that’s never been
possible before. The Repulsor Gear connects with the Power
Activators and Smart Figures to take you on a variety of adventures
through locations around the Marvel Universe, from the Avengers Lab
in New York to the jungles of Wakanda. Playmation is purposely not
tethered to an Internet connection so players can run around and
explore each adventure from anywhere they want – a bedroom, living
room or yard. With multiplayer modes, players can sync their
Avenger Gear to tackle missions and combat arenas together, or
face-off in competitive play.
Playmation marks a new chapter in the long-term relationship
between Disney Consumer Products and Hasbro, and their record of
innovation and consumer insights make them the perfect partner to
ensure that Playmation is a truly ground-breaking play
experience.
Those who pre-order can expect to receive their purchase when
Playmation Marvel’s Avengers becomes available at Disney Stores,
disneystore.com and mass retailers in the U.S. and Canada beginning
October 4. The suggested retail price of the Start Pack is $119.99,
Smart Figures are $14.99, and the Prowler Bot is $39.99. The Disney
Store and other retailers will be offering special pre-sale
promotions beginning July 7; visit retailer websites for more
details. The Playmation Marvel’s Avengers Starter Pack, additional
Smart Figures, and Prowler Bot are each sold separately. Batteries
are not included.
For more information on Playmation Marvel’s Avengers, visit
http://www.playmation.com/avengers.
Connect with Playmation on
social:YouTube.com/PlaymationFacebook.com/PlaymationTwitter:
@Playmation
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company’s stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps and console games.
DCPI comprises two main lines of business: Disney Consumer Products
(DCP), and Disney Interactive (DI). The combined segment is
home to world class teams of app and game developers,
licensing and retail experts, a leading retail business (Disney
Store), artists and storytellers, and technologists who inspire
imaginations around the world.
About Marvel Entertainment,
LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world’s most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy-five years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information,
visit marvel.com. © 2015 MARVEL
About Hasbro, Inc.
Hasbro (NASDAQ: HAS) is a global company committed to
Creating the World’s Best Play Experiences, by leveraging its
beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING,
MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier
partner brands. From toys and games, television programming, motion
pictures, digital gaming and a comprehensive lifestyle licensing
program, Hasbro fulfills the fundamental need for play and
connection for children and families around the world. The
Company’s Hasbro Studios creates entertainment brand-driven
storytelling across mediums, including television, film and more.
Through the company’s commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build
a safe and sustainable world and to positively impact the lives of
millions of children and families every year. Learn more
at www.hasbro.com and follow us on Twitter
(@Hasbro & @HasbroNews).
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Disney Consumer ProductsJoss Hastings,
818-544-0382joss.hastings@disney.comorDisney Consumer ProductsErin
Barrier, 626-773-5132erin.barrier@disney.comorHasbro, Inc.Crystal
Flynn, 401-727-5129Crystal.Flynn@hasbro.com
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