22nd Century Announces Launch of “0.0 mg Nicotine” MAGIC Cigarettes in the United Kingdom
May 28 2015 - 10:35AM
Business Wire
Desires Approval to Label and Launch
“Nicotine-Free” Cigarettes in the U.S.
22nd Century Group, Inc. (NYSE MKT: XXII), a leader in tobacco
harm reduction, today announced the launch of MAGIC cigarettes in
more than 150 U.K. specialty tobacco shops across England, Wales,
and Scotland. Starting June 15, 2015, MAGIC 0, the world’s only
“0.0mg nicotine” tobacco cigarette, will be available to U.K.
consumers.
Featuring an authentic, natural tobacco taste, MAGIC O
cigarettes are made with the world’s lowest nicotine tobacco.
Without any artificial extraction or chemical processes, 22nd
Century has developed the novel technology which makes possible
very low nicotine tobacco. The proprietary tobacco used in MAGIC
cigarettes is grown on independently-owned farms in the United
States and results in an extraordinary cigarette with all of the
taste of a conventional cigarette, but MAGIC 0 yields only 0.04 mg
of nicotine per cigarette − 95% less nicotine than conventional
cigarettes. No other company can grow tobacco with such low
nicotine content.
In accordance with European regulations which require cigarette
manufacturers to list the nicotine yield directly on each pack of
cigarettes and to round the yield to the nearest 1/10 place, MAGIC
0 packs prominently feature the words: “0.0 mg nicotine.” MAGIC 2
packs read “0.2 mg nicotine.” 22nd Century is proud to make these
disclosures and believes all tobacco companies should be required
by the FDA to make similar disclosures for cigarettes sold in the
United States.
“The public health implications of a virtually nicotine-free
tobacco cigarette are enormous and 22nd Century is proud to be in a
position to bring such an important product to market,” explained
Henry Sicignano III, President and Chief Executive Officer. “I hope
someday soon 22nd Century will be allowed to bring a similar
product – properly labelled as a very low nicotine cigarette – to
consumers in the United States.”
TOR Imports, the distributor for MAGIC cigarettes in the U.K.,
has taken pre-orders for MAGIC brand cigarettes at more than 150
tobacconists and expects to place MAGIC in over 300 tobacconists by
the end of the summer. Targeting tobacconists in the U.K. is
critical to the successful launch of a new cigarette brand. Unlike
conventional grocers, tobacconists in the U.K. are permitted to
display cigarette advertising and packaging directly to
consumers.
Mr. Scott Vines, owner of TOR Imports explained, “MAGIC,
0.0 mg nicotine cigarettes… That
says it all! TOR Imports is placing MAGIC cigarettes in nearly 100%
of the specialty tobacco stores across the U.K. We are very excited
to be able to offer U.K. smokers the unprecedented choice of
smoking nicotine-free tobacco cigarettes!”
The April launch of MAGIC cigarettes in Spain, and now their
introduction in the U.K., highlights 22nd Century’s plans for rapid
introduction of MAGIC brand cigarettes across Europe. By autumn,
the Company expects to secure MAGIC distribution in at least four
more European countries.
About 22nd Century Group, Inc.
22nd Century Group is a plant biotechnology company focused on
technology which allows it to increase or decrease the level of
nicotine in tobacco plants through genetic engineering and plant
breeding. The Company’s mission is to reduce the harm caused by
smoking. 22nd Century owns or exclusively controls 128 issued
patents and 52 pending patent applications in 96 countries. The
Company’s strong IP position led to a licensing agreement with
British American Tobacco (“BAT”), the world’s second largest
tobacco company. Visit www.xxiicentury.com for more
information.
Cautionary Note Regarding Forward-Looking Statements: This press
release contains forward-looking information, including all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of 22nd Century Group, Inc.,
its directors or its officers with respect to the contents of this
press release. The words “may,” “would,” “will,” “expect,”
“estimate,” “anticipate,” “believe,” “intend” and similar
expressions and variations thereof are intended to identify
forward-looking statements. We cannot guarantee future results,
levels of activity or performance. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date that they were made. These cautionary statements should
be considered with any written or oral forward-looking statements
that we may issue in the future. Except as required by applicable
law, including the securities laws of the United States, we do not
intend to update any of the forward-looking statements to conform
these statements to reflect actual results, later events or
circumstances, or to reflect the occurrence of unanticipated
events. You should carefully review and consider the various
disclosures made by us in our annual report on Form 10-K for the
year ended December 31, 2014, filed on February 6, 2015, including
the section entitled “Risk Factors,” and our other reports filed
with the U.S. Securities and Exchange Commission which attempt to
advise interested parties of the risks and factors that may affect
our business, financial condition, results of operation and cash
flows. If one or more of these risks or uncertainties materialize,
or if the underlying assumptions prove incorrect, our actual
results may vary materially from those expected or projected.
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Investor Relations:IRTH CommunicationsAndrew Haag,
866-976-4784xxii@irthcommunications.comorRedington, Inc.Tom
Redington, 203-222-7399
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