22nd Century Group CEO to Appear on Fox Business Network
April 27 2015 - 5:01PM
Business Wire
Segment Covers the Launch of MAGIC 0.0 mg
Nicotine Cigarettes in Europe
22nd Century Group, Inc. (NYSE MKT:XXII), a leader in very low
nicotine tobacco technology and tobacco harm reduction, today
announced that Stuart Varney of Fox Business’ “Varney & Co”
will conduct a live interview with 22nd Century’s President and
Chief Executive Officer, Henry Sicignano III, on Tuesday, April 28,
2015 at 12:50 pm EST. Mr. Sicignano will discuss the Company’s
successful launch in Europe of MAGIC 0, its 0.0 mg nicotine
cigarette, in addition to the Company’s important patent portfolio
and its rapidly growing distribution network for RED SUN, the
Company’s super-premium cigarette brand available in the United
States.
MAGIC 0 cigarettes are the world’s only 0.0 mg nicotine tobacco
cigarettes. This extraordinary new product is currently available
to consumers at approximately 900 state-licensed tobacco retailers
in Spain and will soon be launched in several other European
countries. Designed to appeal to discriminating consumers and
positioned to compete with premium cigarette brands, MAGIC 0 yields
only 0.04 mg nicotine per cigarette – 95% less nicotine than
conventional cigarette brands – which, pursuant to European Union
regulations, is rounded to the nearest one-tenth, thereby resulting
in MAGIC 0 tobacco cigarettes being labeled as having 0.0 mg
nicotine per cigarette.
Professor David Sweanor, Adjunct Professor of Law at the
University of Ottawa and a leading public health advocate,
explained on this past Saturday, April 25th, in his keynote address
at the Company’s annual shareholder meeting that 22nd Century
enjoys the almost unprecedented opportunity “to do well for the
Company and its shareholders… by doing good for smokers” by
breaking the connection between smoking and the delivery of
nicotine through its proprietary very low nicotine tobacco.
22nd Century Group boasts a very strong intellectual property
portfolio and is focused on technology that allows the Company to
increase or decrease the level of nicotine in tobacco plants
through genetic engineering and plant breeding. Annual worldwide
tobacco product sales, mostly of cigarettes, are approximately $800
billion. The smoking cessation market is estimated at $1 billion in
the U.S. and $3+ billion globally and is forecast to grow to
approximately $5 billion by 2020. With the corporate mission of
“reducing the harm caused by smoking,” 22nd Century Group has a
long-term focus on licensing, manufacturing and selling its very
unique and proprietary tobacco and innovative cigarettes.
Varney & Co. with Stuart Varney programming details are as
follows:
Date: Tuesday, April 28, 2015
Start Time: 12:50 pm EST
Live TV: Fox Business Network
About 22nd Century Group, Inc.
22nd Century Group is a plant biotechnology company focused on
technology which allows it to increase or decrease the level of
nicotine in tobacco plants through genetic engineering and plant
breeding. The Company’s mission is to reduce the harm caused by
smoking. 22nd Century owns or exclusively controls 128 issued
patents plus an additional 52 pending patent applications in 96
countries. The Company’s strong IP position led to a licensing
agreement with British American Tobacco (“BAT”), the world’s second
largest tobacco company. Visit www.xxiicentury.com for more
information.
Cautionary Note Regarding Forward-Looking Statements: This press
release contains forward-looking information, including all
statements that are not statements of historical fact regarding the
intent, belief or current expectations of 22nd Century Group, Inc.,
its directors or its officers with respect to the contents of this
press release. The words “may,” “would,” “will,” “expect,”
“estimate,” “anticipate,” “believe,” “intend” and similar
expressions and variations thereof are intended to identify
forward-looking statements. We cannot guarantee future results,
levels of activity or performance. You should not place undue
reliance on these forward-looking statements, which speak only as
of the date that they were made. These cautionary statements should
be considered with any written or oral forward-looking statements
that we may issue in the future. Except as required by applicable
law, including the securities laws of the United States, we do not
intend to update any of the forward-looking statements to conform
these statements to reflect actual results, later events or
circumstances, or to reflect the occurrence of unanticipated
events. You should carefully review and consider the various
disclosures made by us in our annual report on Form 10-K for the
fiscal year ended December 31, 2014, filed on February 5, 2015,
including the section entitled “Risk Factors,” and our other
reports filed with the U.S. Securities and Exchange Commission
which attempt to advise interested parties of the risks and factors
that may affect our business, financial condition, results of
operation and cash flows. If one or more of these risks or
uncertainties materialize, or if the underlying assumptions prove
incorrect, our actual results may vary materially from those
expected or projected.
Investor Relations:IRTH CommunicationsAndrew Haag,
866-976-4784xxii@irthcommunications.comorRedington, Inc.Tom
Redington, 203-222-7399
22nd Century (AMEX:XXII)
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