SEATTLE, March 17, 2015 /PRNewswire/ -- Baristas
Coffee Company, Inc. (OTCQB:BCCI) Baristas Coffee Company announced
that in support of the national retail grocery and
online distribution plan developed for the new Baristas White
Coffee and Espresso Roast K-cups Baristas has placed the first
in a series of National magazine advertisements. The new line of
Baristas K-Cups which will be available to purchase through
on-line retailers including Amazon, and in an expanding number of
retail locations throughout the country will be supported by
a multi-tiered advertising program designed to create brand
awareness and drive sales to support the grocery outlets and retail
locations that will be distributing the Baristas K-Cup line. The
first ads will begin to appear in April and initiate with a half
page ad in Country Weekly magazine. The half page ad will run
nationally in Country Weekly magazine and signals the start of
a multi-tiered advertising program to support the grocery outlets
and retail locations that will be distributing the Baristas K-Cup
line.
Country weekly is a core consumer based magazine for our initial
target audience. It has a weekly audience of over half a
million readers who match the K-Cup retail distribution
consumers. Country Weekly has been America's premier country
entertainment magazine for over 17 years. It is the authority on
the lives, lifestyles, families, homes, favorite foods, latest
fashions, and of course - the latest music of country's biggest
stars. It provides an all-access pass to everything country.
To view the retail packaging and the ad layout visit
http://baristas.tv/k-cup
Barry Henthorn CEO stated: "The response to our K-Cup line
particularly our White Coffee prompted us to initiate placing our
ads in order to support national distribution of our K-Cups. This
advertising is specific to our K-Cup products and is in addition to
the advertising we have initiated supporting our franchise efforts
such as the current and upcoming Inc. Magazine. Baristas is also
supporting our local markets with advertising and local marketing
efforts driving traffic to our locations. Country Weekly is the
premiere country magazine that has established itself as an
authority of all things country. Baristas is looking forward to our
first national advertisement supporting our K-Cups to be in such an
established publication."
About Baristas Coffee Company (BCCI): Headquartered in
the Seattle, Washington area,
Baristas Coffee Company, Inc. was formed to create a national brand
of drive-thru espresso stands. BCCI is accomplishing this by
acquiring established businesses that fit its model, opening new
locations, and by franchising. Baristas has also now begun opening
locations in shopping malls.
Baristas has separated itself from the competition with its
"theme" of joining attractive female baristas in entertaining
costumes preparing the finest beverages available on the market.
Baristas is also the subject of "Baristas Grounded in Seattle" a reality TV show that premiered
Oct. 11 2014 on WEtv (and can be
viewed for a short time at http://youtu.be/NnTP58vbc1k) that
takes an unprecedented and brutally honest look into the lives
behind the scenes of girls from a variety of backgrounds who work
in the Baristas stands. Baristas can currently be found in seven
greater Seattle area locations as
well as in Florida, and
Montana. Your state, Coming
Soon!
For more information on this fascinating concept please visit us
at www.baristas.tv
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/baristas-rolls-out-national-k-cup-advertising-campaign-to-support-retail-grocery-and-online-distribution-of-k-cups-300051512.html
SOURCE Baristas Coffee Company, Inc.