KOLOA, Hawaii, Jan. 27, 2015 /PRNewswire/ -- KonaRed
Corporation (OTCQB:KRED), manufacturers of Antioxidant Juices
and nutritional supplements from the unique and exclusive Hawaiian
CoffeeBerry®, coffee fruit from Kona, Hawaii, today announced that consumer product
sales for the fourth quarter of 2014 will exceed $228,000, signifying a 763% increase over the
fourth quarter 2013.
"We ended the year strong with triple digit organic growth in
sales year-over-year for our consumer products," said Shaun Roberts, CEO of KonaRed. "This growth was
due to our strategic partnerships and sales initiatives which
contracted new distributors and helped create more visibility for
our brand. 2014 was the year during which we placed our
products onto the shelves of over 6,000 stores. This is a major
achievement for any consumer products company during its first year
of rollout and we're pleased with this success."
Revenue Summary:
- Consumer products revenues (which exclude ingredient sales and
include delivery fees) increased 763% to $228,395 for the fourth quarter ended
December 31, 2014 compared to
$26,454 for the same period in
2013.
- Total revenues (covering all revenue streams, including phased
out ingredient sales) increased 470% to $236,867 for the fourth quarter ended
December 31, 2014 compared to
$41,566 for the same period in
2013.
- Consumer product revenues for full year 2014 exceeded
$1.42 million, a 130% increase from
$620,639 for full year 2013.
- Total revenues for full year 2014 exceeded $1.49 million, a 57% increase from $954,799 for full year 2013.
Mr. Roberts continued, "As planned, 2014 was the year of
building out our distributor network and placing our products onto
shelves. We're now implementing our new marketing strategies,
which include in-store sampling demos while also educating the
consumer on what Coffee Fruit does for you! The strategy is simple,
when people try our products, they like them and the products
work. They come back and buy again!"
About KonaRed Corporation
KonaRed Corporation produces
health and wellness nutritional products including beverages and
nutritional supplements, which bring the attributes of Hawaiian
Coffee fruit to an international consumer market. The Company was
established in August 2008 and
achieved its first sales in February
2009. In October 2013 KonaRed
went public and trades on the OTCQB under the symbol KRED. KonaRed,
through a licensing agreement with VDF FutureCeuticals, Inc.,
utilizes innovative, state of the art, proprietary processes that
produce antioxidant extracts and powders from Hawaiian Coffee
Fruit, which are used to produce KonaRed's Antioxidant Juice,
Organic Green Tea, Coconut Water, On-the-Go Packs and 100% Coffee
Fruit Powders. KonaRed Corporation is headquartered in Koloa, Hawaii, and its distribution center is
in San Clemente, California.
KonaRed products are sold in select Kroger, Vitamin Shoppe, Whole
Foods, Safeway, Walmart, 7-Eleven, and many other retail outlets
throughout the US and Canada. More information about KonaRed
and its products can be found at www.konared.com. Additionally, our
products can be located using: www.konared.com/find-a-retailer.
Forward Looking Statements
Certain information
contained in this press release, including any information as to
our strategy, plans or future financial or operating performance
and other statements that express management's expectations or
estimates of future performance, constitute "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933 and Section 21E of the Securities Exchange Act of 1934. All
statements, other than statements of historical fact, are
forward-looking statements. The words "believe," "expect," "will,"
"anticipate," "contemplate," "target," "plan," "continue,"
"budget," "may," "intend," "estimate," "project" and similar
expressions identify forward-looking statements. Forward-looking
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those expressed in the
forward-looking statements, including, but not limited to, certain
delays beyond the company's control with respect to its plans or
operations. Our actual results may differ materially from the
results anticipated in these forward-looking statements due to a
variety of factors, including, without limitation those set forth
as "Risk Factors" in our filings with the SEC which can be found at
www.sec.gov. There may be other factors not mentioned above or
included in the Company's SEC filings that may cause actual results
to differ materially from those projected in any forward-looking
statement. The Company disclaims any intention or obligation to
update or revise any forward-looking statements whether as a result
of new information, future events or otherwise, except as required
by applicable law.
Contact:
Investor Relations:
Robert Haag
IRTH Communications
kred@irthcommunications.com
866-976-4784
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SOURCE KonaRed Corporation