By Michael Calia 

Oracle Corp. said Monday that it bought advertising-analytics company Datalogix Inc. in its latest bid to beef up its cloud offerings.

Terms of the deal weren't disclosed.

The move comes days after Oracle posted quarterly profit and revenue that broke a streak of three-straight quarters in which the company's results fell shy of analysts' expectations.

Oracle, which is known for the databases it provides big businesses, has sought to expand its presence in cloud data. Sales of the company's cloud-data software have accelerated in recent quarters as business customers increasingly prefer to subscribe to software that is accessed online instead of buying it and paying monthly maintenance fees.

Larry Ellison, who built the company and recently stepped down as chief executive after 37 years, has nonetheless maintained influence over the company, as he leads its engineering operations and has called for more aggressive cloud expansion.

Datalogix, meanwhile, has attracted the interest and financing of venture capital investors. In April, billionaire investor Jim Breyer invested in the company and joined its board.

In May, Datalogix disclosed that it received a $45 million round of equity financing led by asset-management firm Wellington Management Company LLP. At the time, Datalogix described that round of financing as "incremental" to Mr. Breyer's investment.

Datalogix, which helps connect marketers to data from consumer purchases made offline, boasts more than 650 customers, including top advertisers such as Ford Motor Co. It also has relationships with social-media giants Facebook Inc. and Twitter Inc.

Write to Michael Calia at michael.calia@wsj.com

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