MeetMe Upgrades Its Popular Icebreaker Feature in Chat
December 17 2014 - 9:00AM
Business Wire
MeetMe, Inc. (NASDAQ: MEET), the public market leader for social
discovery, has released a new upgrade that makes its popular
Icebreakers feature in Chat a frictionless “one-tap” experience.
Previously, sending an icebreaker required the user to choose from
a list of over 100; now the Chat screen offers easy-to-use
icebreaker suggestions based on what the user sends most often and
on which icebreakers are most likely to result in a reply. The
upgrade is intended to make it as easy as possible to send a
high-quality initial chat.
“Since making this change, daily Icebreaker volume has increased
over 100% versus the November average,” said Geoff Cook, CEO of
MeetMe. “Overall Chat volume also continues to achieve record
levels, as chats sent increased by more than 700,000 over the
November average to 18.9 million per day in the seven days ending
December 14. We believe the upgrade to Icebreakers and our recent
Stickers launch are helping to fuel this increased engagement.”
The new one-tap Icebreakers feature is available in the MeetMe
app for both Android and iPhone.
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in
the US and the public market leader for social discovery (NASDAQ:
MEET). MeetMe makes it easy to discover new people to chat with on
mobile devices. With approximately 80 percent of traffic coming
from mobile and more than one million total daily active users,
MeetMe is fast becoming the social gathering place for the mobile
generation. The company is a leader in mobile monetization with a
diverse revenue model comprising advertising, native advertising,
virtual currency, and subscription. MeetMe apps are available on
iPhone, iPad, and Android in multiple languages, including English,
Spanish, Portuguese, French, Italian, German, Chinese (Traditional
and Simplified), Russian, Japanese, Dutch, Turkish and Korean. For
more information, please visit meetmecorp.com.
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including whether the Icebreakers upgrade will
make it make it easy as possible to send high-quality initial
chats, whether Icebreaker volume will increase in the future and if
so at what rate, whether Chat will continue to achieve record
levels, whether chats sent per day will continue to increase and if
so at what rate, and whether Icebreakers and our recent Stickers
launch will help fuel further engagement. All statements other than
statements of historical facts contained herein are forward-looking
statements. The words “believe,” “may,” “estimate,” “continue,”
“anticipate,” “intend,” “should,” “plan,” “could,” “target,”
“potential,” “project,” “is likely,” “expect” and similar
expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections
about future events and financial trends that we believe may affect
our financial condition, results of operations, business strategy
and financial needs. Important factors that could cause actual
results to differ from those in the forward-looking statements
include the risk that our applications will not function easily or
otherwise as anticipated, the risk that we will not launch
additional features and upgrades as anticipated, the risk that
unanticipated events affect the functionality of our applications
with popular mobile operating systems, any changes in such
operating systems that degrade our mobile applications’
functionality and other unexpected issues which could adversely
affect usage on mobile devices. Further information on our risk
factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year
ended December 31, 2013 and the Prospectus Supplement (Rule
424(b)(5)) filed on July 24, 2014. Any forward-looking statement
made by us herein speaks only as of the date on which it is made.
Factors or events that could cause our actual results to differ may
emerge from time to time, and it is not possible for us to predict
all of them. We undertake no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
Press:Fresh PRJeannine Jacobi,
323-903-7063jeannine@freshpr.netorInvestors:MKR Group
Inc.Todd Kehrli, 323-468-2300meet@mkr-group.com
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