TechTarget Named Finalist in Website Redesign Category at Sixth Annual min Editorial & Design Awards
November 25 2014 - 4:08PM
Business Wire
Technology media company TechTarget, Inc. (NASDAQ: TTGT)
today announced that the Company’s extensive year-long redesign of
its network of 120+ websites was named a finalist in the Online
Website Redesign category at the sixth annual Editorial &
Design Awards held November 19 in New York by min, a leading voice
covering the media industry for more than 60 years. Other national
brands named as finalists included Investment News and TIME.com.
The Editorial & Design Awards showcase media brands that are
setting industry standards for storytelling, news reporting and
overall editorial and design leadership.
“We are very proud to achieve this recognition from min,” said
Don Hawk, Executive Director of Product Innovation and Co-Founder,
TechTarget. “Our very successful network redesign efforts are
reflective of TechTarget’s unwavering commitment to provide the
best experience possible to the millions of technology buyers that
visit our sites every day,” continued Hawk.
TechTarget’s redesign was launched in partnership with creative
agency Code and Theory, whose publisher clients have included
Vogue, Los Angeles Times and Mashable. The new site design is 100%
buyer-driven, providing TechTarget users with faster access to
strategic IT purchase content, better integration of advertiser
brands and a responsive, mobile-optimized experience across all
platforms. Featuring editorial content navigation categorized by
buy cycle phase and rich on-page content guides, the new design has
driven significant growth in dwell time and content engagement
across the TechTarget network. Among other key indicators of
success, early results show a 25% increase in banner clicks, a 25%
increase in multi-page view sessions, and a 50% increase in users
registering as members.
About TechTarget
TechTarget (NASDAQ: TTGT) is the Web’s leading destination for
serious technology buyers researching and making enterprise
technology decisions. Our extensive global network of online and
social media, powered by TechTarget’s Activity Intelligence™
platform, allows technology sales and marketing teams to leverage
real-time purchase intent data to more intelligently engage
technology buyers and prioritize follow-up based on active
projects, technical priorities and business needs. With more than
120 highly targeted technology-specific websites and a wide
selection of custom advertising, branding, lead generation and
sales enablement solutions, TechTarget delivers unparalleled reach
and innovative opportunities to drive technology sales and
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, London,
Munich, Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers
worldwide, visit techtarget.com and follow us
@TechTarget.
©2014 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity
Intelligence is a trademark of TechTarget. All other trademarks are
the property of their respective owners.
TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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