ReachOut.com to Host Channel in App for Those
In Need
MeetMe, Inc. (NASDAQ: MEET), the public market leader for social
discovery, has released a new standalone iPhone application called
Advice Chat as part of a relationship with Affinity Networks.
MeetMe has licensed the Affinity mobile platform to publish three
new custom mobile applications. The first app, Advice Chat, is
available now; an Android version will be available in the coming
months.
“We are impressed by the Affinity platform, and we are excited
to work with Affinity Networks to bring these applications to
market quickly and cost effectively,” notes Geoff Cook, CEO of
MeetMe. “We continue to view standalone app development as a cost
effective way to gather user feedback quickly. In the past, we’ve
built new features into the core MeetMe app after first testing
their viability as a standalone app, as was the case with our app
Choosy. We believe the Advice Chat app will appeal to the MeetMe
audience and help attract new users. It will also enable us to
gather data on group chat and engagement within a niche community.
Most important of all, we believe Advice Chat can become a
supportive, thriving community. We’re happy to have ReachOut.com
involved in providing information to help build a supportive
environment for our users.”
“We are thrilled to work with MeetMe on the Advice Chat app,”
says Meredith Sires of ReachOut.com, a mental health support and
information service run by the Inspire USA Foundation. “We believe
the ReachOut.com channel of the Advice Chat app will be an
important mobile resource for young people who are facing tough
times. In an increasingly mobile world, it's important that there
is a mobile community that strives to be a supportive space where
people can ask any question and find connection and
understanding."
Affinity Networks provides a suite of mobile app libraries that
give developers a quick and easy way to launch custom messaging
communities or embed engagement features like group chat and direct
messaging into their apps. The company has also developed a native
ad engine that goes beyond engagement and retention, giving
developers a way to monetize mobile messaging. The opportunity to
plug into that ad engine in the future was part of the reason
MeetMe decided launch Advice Chat on the Affinity platform.
Affinity Networks currently powers a number of other mobile
communities including the popular app Geeking.
“We are excited to work with MeetMe’s large global brand and
vibrant community,” said Jeff Solomon, CEO of Affinity Networks.
“We look forward to watching Advice Chat grow, as well as to
creating more applications with the MeetMe team.”
MeetMe also made a small seed investment in Affinity
Networks.
About MeetMe, Inc.
MeetMe® is the leading social network for meeting new people in
the US and the public market leader for social discovery (NASDAQ:
MEET). MeetMe makes it easy to discover new people to chat with on
mobile devices. With approximately 80 percent of traffic coming
from mobile and more than one million total daily active users,
MeetMe is fast becoming the social gathering place for the mobile
generation. The company is a leader in mobile monetization with a
diverse revenue model comprising advertising, native advertising,
virtual currency, and subscription. MeetMe apps are available on
iPhone, iPad, and Android in multiple languages, including English,
Spanish, Portuguese, French, Italian, German, Chinese (Traditional
and Simplified), Russian, Japanese, Dutch, Turkish and Korean. For
more information, please visit meetmecorp.com.
About Affinity Networks
Affinity Networks, the trade name of AFTY, LLC, provides
customizable social controls for mobile apps. The company offers a
suite of libraries that make it easy for mobile app developers to
implement powerful engagement and retention features like group
chat and direct messaging. Affinity Networks also provides complete
white-labeled solutions for enterprise clients, and a turnkey SDK
to embed a chat community directly into an existing app. More
information about Affinity Networks’ products and services can be
found at http://afty.co.
About ReachOut.com
ReachOut.com is an information and support service that uses
evidence based principles and technology to help teens and young
adults who are facing tough times and struggling with mental health
issues. ReachOut.com offers fact sheets, stories, blogs, videos and
moderated discussion forums. All content is developed in
collaboration with teens and young adults, for teens and young
adults, and vetted by mental health experts. ReachOut.com meets
teens where they are and helps them recognize their own strengths
in order to overcome their difficulties and/or seek help. The
Inspire USA Foundation oversees ReachOut.com
Cautionary Note Concerning Forward-Looking Statements
Certain statements in this press release are forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including whether we will publish new custom
mobile applications as anticipated, including an Android version of
Advice Chat, whether we will bring applications to market quickly
or cost effectively, whether standalone app development will
continue to be a cost effective way for us to gather user feedback
quickly, whether Advice Chat app will appeal to the MeetMe audience
or help attract new users, thus enabling us to gather data on group
chat and engagement within a niche community, whether involvement
of ReachOut.com will help build a supportive community for users,
whether Advice Chat will become a supportive, thriving community,
whether the ReachOut.com channel of the Advice Chat app will become
an important mobile resource for young people to find connection
and understanding, whether we will use the Affinity ad engine in
the future and if so whether it will prove effective in monetizing
the app, and whether Advice Chat will grow. All statements other
than statements of historical facts contained herein are
forward-looking statements. The words “believe,” “may,” “estimate,”
“continue,” “anticipate,” “intend,” “should,” “plan,” “could,”
“target,” “potential,” “project,” “is likely,” “expect” and similar
expressions, as they relate to us, are intended to identify
forward-looking statements. We have based these forward-looking
statements largely on our current expectations and projections
about future events and financial trends that we believe may affect
our financial condition, results of operations, business strategy
and financial needs. Important factors that could cause actual
results to differ from those in the forward-looking statements
include the risk that our applications will not function easily or
otherwise as anticipated, the risk that we will not launch
additional features and upgrades as anticipated, the risk that
unanticipated events affect the functionality of our applications
with popular mobile operating systems, any changes in such
operating systems that degrade our mobile applications’
functionality and other unexpected issues which could adversely
affect usage on mobile devices. Further information on our risk
factors is contained in our filings with the Securities and
Exchange Commission (“SEC”), including the Form 10-K for the year
ended December 31, 2013 and the Prospectus Supplement (Rule
424(b)(5)) filed on July 24, 2014. Any forward-looking statement
made by us herein speaks only as of the date on which it is made.
Factors or events that could cause our actual results to differ may
emerge from time to time, and it is not possible for us to predict
all of them. We undertake no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
Press:Fresh PRJeannine Jacobi,
323-903-7063jeannine@freshpr.netorInvestors:MKR Group
Inc.Todd Kehrli, 323-468-2300meet@mkr-group.com
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