Holiday Shoppers Will Find Free Shipping, New
Apps, Exclusive Products and Partnerships, and more
Target Corporation (NYSE: TGT) today announced new initiatives
for the holiday season centered on irresistible products,
unbeatable value and guest-friendly services – including new and
enhanced digital tools and free shipping on all Target.com orders
now through Dec. 20.
“Target is poised to deliver an unparalleled holiday shopping
season. We’ve been building capabilities that put us in a strong
starting position, including the right digital tools and a broad
assortment of unique, on-trend merchandise. Our value proposition
will be unrivaled, with compelling promotions and an exceptional
shopping experience online and in our stores,” said Brian Cornell,
Chairman of the Board and CEO, Target. “It’s about delivering on
our promise of ‘Expect More. Pay Less,’ and when we do that, Target
is impossible to beat.”
Tools and Services
With conversion on Target’s digital channels up 40 percent this
year, guests are turning to Target.com for more of their shopping.
To make it even easier for guests, for the first time, Target will
offer free shipping on all Target.com orders for the holidays, now
through Dec. 20. Additionally, more than 65,000 items are now
available for Store Pickup on Target.com and 80 percent of orders
are fulfilled within one hour, making it a convenient option for
busy shoppers through Christmas Eve.
Target will launch a Wish List app beginning Oct. 31— a modern
and digital take on the classic tradition of creating holiday wish
lists for parents and kids. Kids can add must-have items to their
list, while parents can share the list with friends and family.
Target’s Wish List app also offers an augmented reality feature
that works with Target’s Kids’ Gifting catalog. Plus, guests can
save 10 percent on their Wish List on one day of their choosing
before Nov. 26. The app can be downloaded on Apple and Android
mobile and tablet devices or printed on the registry kiosks in
Target stores.
Additionally, mobile and tablet apps are re-launching in time
for the holidays. With these enhancements, guests will find it even
easier to locate and purchase what they’re looking for using
interactive store maps and shopping lists as well as streamlined
checkout including, Apple pay in the iPhone app.
Unbeatable Value
Target has created more ways than ever for guests to get
unbeatable value all season long, including weekly sales, weekend
promotions and exclusive deals on Target.com and Cartwheel,
Target’s industry-leading savings app. Cartwheel will offer daily
deals for its more than 10 million users, and from Nov. 2 to Dec.
24, Cartwheel will offer 50 percent off a different toy every day.
The app will have new features for the holidays, including special
deals for top users, personalized recommendations and a select
number of popular offers that do not expire.
For the third year, Target is extending the timeframe of its
Price Match Policy for the holiday season beyond the typical seven
day window. If a guest purchases a qualifying item at Target
between Nov. 1 and Dec. 24 and then finds it for less at
Target.com, a local competitor’s printed ad or at select online
retailers, Target will match that price. For more details,
including terms and conditions, visit
Target.com/morereasons.
As always, REDcard holders get five percent off nearly all
purchases, free shipping at Target.com, and an extra 30 days for
returns. Since five percent REDcard Rewards rolled out in 2010,
Target has saved guests more than $2 billion and will thank guests
for their loyalty with perks throughout the holiday season.
Top Holiday Gifts
Target has it all for the holidays, from top national brands to
exclusive giftable items that can only be found at Target,
including:
- Top electronics gifts for all ages,
including Beats by Dre, Apple iPhone, Skylanders Trap Team and
exclusive iPhone cases designed by Brooklyn-based graphic designer
and letterer, Dana Tanamachi.
- TOMS for Target, featuring more than 50
items including apparel and accessories, shoes and home goods all
priced under $50. In addition to the five percent of its profit
Target gives to communities every day, Target will donate blankets,
meals or shoes to people in need for each TOMS item purchased. The
collection will be available beginning Nov. 16 for a
limited-time-only.
- Annie for Target by Renée Ehrlich
Kalfus, a limited-edition collection of girls’ apparel and
accessories inspired by the remake of this family-favorite movie,
all under $30 and available beginning Nov. 16.
- A beautiful, limited-time-only
collection of American-made scarves, throws and handbags from the
150-year-old Faribault Woolen Mills in Minnesota. Available
beginning Nov. 2 exclusively through Target’s digital
channels.
- Fitness and travel accessories in
unique and retro prints, designed by London-based artist, Orla
Kiely, available exclusively at Target.
- Exclusive Threshold and Nate Berkus at
Target home décor and entertaining items.
- Cozy, stylish apparel and accessories
for the whole family featuring key seasonal elements like cashmere
blend, genuine leather and faux fur.
- Top Toys, including exclusive Disney
Frozen My Size Dolls, Wubble Bubble Ball and Zoomer Dino - Boomer
and Target’s Boutique Brand toys from brands such as Wonderology,
Hape and Mindware.
- Exclusive beauty products at a great
value, including luxe brushes and bags by Sonia Kashuk, new holiday
gift sets from Pixi by Petra and an assortment of makeup palettes,
fragrances and hair appliances.
Partnership with STORY
This holiday, Target will partner with innovative New York
retailer STORY. STORY brings an editorial lens to retail and
reinvents itself every four to eight weeks—from merchandise and
store design, to floor plans and fixtures—bringing to light a new
theme or trend. From Target’s design partnerships to its everyday
collections, STORY will curate its favorite holiday treasures from
Target, alongside its other must-have items for the season,
beginning Nov. 5.
“Working with STORY will give holiday shoppers in Manhattan a
new way to discover Target’s brand and products,” said Kathee
Tesija, Chief Merchandising and Supply Chain Officer, Target. “This
unique concept will also provide a testing ground for us to
continue to understand how merchandising and product curation
influences our guests.”
Holiday Marketing Campaign
Target's marketing campaign will encourage people of all ages to
let loose, give into the spirit and feel the unmistakable joy of
the holiday season. The advertising, which will start to run on
Nov. 2, will boldly embrace the iconic elements that make Target,
Target—using the red, white and Bullseye that guests love. The
campaign will include broadcast, radio, out-of-home and catalogs
with an increase in digital media support by 50 percent. Target
stores will be transformed with fun and whimsical in-store décor
created in partnership with David Stark Design, one of the top
event design agencies in the world.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,934 stores – 1,801 in the United States and 133 in Canada –
and at Target.com. Since 1946, Target has given 5 percent of its
profit to communities, that giving equals more than $4 million a
week. For more information, visit Target.com/Pressroom. For a
behind-the-scenes look at Target, visit ABullseyeView.com or follow
@TargetNews on Twitter.
For more information, visit Target.com/Pressroom.
Target Public RelationsJenna Reck, 612-761-5829orTarget Media
Hotline, 612-696-3400
Target (NYSE:TGT)
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