Disney Consumer Products Extends Epic Storytelling with the Launch of Star Wars Rebels Product Assortment
September 22 2014 - 9:00AM
Business Wire
Disney Consumer Products has unveiled an intergalactic
assortment of products celebrating the release of Star Wars
Rebels, the new Disney XD animated television series which
debuts October 3rd on Disney Channel and continues on Disney XD
starting October 13th. With all new exciting adventures and
memorable new characters, Star Wars Rebels will introduce a new
generation of fans to the Star Wars galaxy, inspiring new lines of
figures, spaceships and lightsabers, apparel and accessories, home
décor, books and more from best-in-class licensees including
Hasbro, LEGO, Mad Engine, Rubies and Jay Franco.
Star Wars Rebels The Ghost by LEGO
(Photo: Business Wire)
“Star Wars Rebels extends the franchise’s legendary storytelling
while refreshing nostalgic play patterns with a new audience,” said
Josh Silverman, executive vice president of global
licensing, Disney Consumer Products. "With updated classics like
multi-functional lightsabers and buildable spacecraft, kids will be
able to recreate the epic galactic space fantasy that has been
shared by multiple generations.”
Star Wars Rebels is also supported by Disney Publishing
Worldwide with a new book program and series of interactive mobile
apps from Disney Lucasfilm Press which expand upon the Star Wars
Rebels series. The first wave of Star Wars Rebels books includes
Star Wars Rebels: A New Hero by Pablo Hidalgo, an action-packed
picture book that uses dynamic concept art from the show, and Star
Wars Rebels: Servants of the Empire, an original chapter book
series written by Jason Fry. Star Wars Journeys, an episodic series
of apps from Disney Publishing, will be updated this October to
include the stories that lead up to the action-packed adventures in
Star Wars Rebels. In early 2015, Star Wars Scene Maker: Rebels will
launch to feature the locations and characters from the series,
giving fans an unrivaled user-generated storytelling experience
that allows them to re-imagine and re-create scenes from Star Wars
Rebels.
In addition to the collection of Star Wars Rebels products
available at Disney Store locations nationwide, DisneyStore.com
will feature a “Create Your Own” tab that allows fans to
personalize a variety of items from tech accessories and school
supplies to apparel and party invitations that feature their
favorite characters from Star Wars Rebels.
Star Wars Rebels is set between the events of Star Wars Episode
III: Revenge of the Sith and Star Wars Episode VI: A New Hope. It
is a dark time in the galaxy. The evil Galactic Empire has
tightened its grip on the star systems and the noble Jedi Knights
are nearly extinct. Star Wars Rebels follows the brave and clever
ragtag crew of the starship Ghost -- street-smart hero Ezra, cowboy
Jedi Kanan, ace pilot Hera, Zeb, the muscle, explosives artist
Sabine, and Chopper, the grumpy astromech droid – who embark on
thrilling adventures and become heroes with the power to ignite a
rebellion.
Highlights from the product line include:
Action Figures & Role-Play:
- Star Wars Rebels Action
Figures by Hasbro (MSRP: $5.99-9.99): Team up characters or pit
them against each other with these awesome action figures,
featuring heroes and villains from the new animated series, Star
Wars Rebels.
- Star Wars Rebels Inquisitor
Lightsaber by Hasbro (MSRP: $29.99): The signature weapon of
the fearsome new villain from Star Wars Rebels – the Inquisitor --
comes to life in toy form. Start the battle with a single blade,
and then attach the second blade to the special hilt for three feet
of double-bladed power. And, for the first time ever, launch the
Force Disc for a long distance strike!
- Star Wars Rebels The Ghost by
LEGO (MSRP: $89.99): Get ready to battle the Empire with the
rebel heroes’ awesome starship – the Ghost! The ship has plenty of
weaponry on board with 2 spring-loaded shooters, storage for a
spare missile and a lightsaber.
Apparel:
- Star Wars Rebels Costumes by Rubies
(MSRP: $21.99-29.99): Show your support for the Empire or
rebels this Halloween season with costumes inspired by the Star
Wars Rebels characters.
- Star Wars Rebels Tees by Mad
Engine (MSRP: $12.95): Demonstrate your allegiance to the rebel
cause with character-inspired tees that feature a graffiti-inspired
motif.
- Star Wars Rebels PJ Pals by
Disney Store ($16.95): He'll be sleeping under the stars every
night wearing this comfy cotton PJ Pal set featuring favorite
characters from the Star Wars Rebels animated series.
Decor:
- Star Wars Rebels Defeat The
Empire Bedding Set by Jay Franco (MSRP: $14.99-32.99): Head for
bed with the coolest group of heroes in the galaxy! The set of
sheets, pillowcases and comforter will inspire out-of-this-world
dreams, while the Chopper decorated Pillowtime Pal adds extra
comfort.
- Star Wars Rebels Wall Decal
by York Wallcoverings (MSRP: $15.99): Turn your bedroom into
the rebels’ starship Ghost with removable wall decals of your
favorite characters.
- Star Wars Rebels Posters by
Trends (MSRP: $5.00-8.00): Show your support for the Empire or
rebels with these awesome propaganda posters that are inspired by
the epic rivalry.
Accessories:
- Star Wars Rebels Lunchbox
& FUNtainer Bottle by Thermos (MSRP: $9.99-16.99): Carry
around your lunch in style with the insulated Stormtrooper themed
lunchbox and stainless steel FUNtainer hydration bottle.
- Star Wars Rebels Vinyl Binder
by Disney Store ($18.95): Create eye-catching Avery Custom
Signature Binders for home or office, featuring the characters from
Star Wars Rebels.
- Star Wars Rebels Hera iPhone
Case by Disney Store ($39.95): Protect your iPhone 4 or 5/5S
with a customizable Barely There Case-Mate case. This form-fitting
case covers the back and corners of your iPhone with an impact
resistant, flexible plastic shell, while still providing access to
all ports and buttons.
- Star Wars Rebels Watch by MZB
(MSRP: $19.99): Help your Jedi-in-training learn to tell time
with this Stormtrooper themed stainless steel watch that features
labeled hour and minute hands!
- Star Wars Rebels Scooter by
Huffy (MSRP: $39.99-89.99): Race to your next adventure in
a Star Wars Rebels branded scooter! The orange aluminum
scooter deck is fully wrapped with grip tape and printed with a
scene from the new animated series!
To download images of the Star Wars Rebels product collection,
please visit http://bit.ly/SWRebelsImages (this link is case
sensitive).
About Disney Consumer
Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world's largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand
priorities: Disney Media, Classics &
Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Disney
Fairies, Lucasfilm and Marvel. Disney Publishing
Worldwide (DPW) is the world's largest publisher of children's
books, magazines, and digital products and also includes an English
language learning business, consisting of over 40 Disney English
learning centers across China and a supplemental learning book
program. DPW's growing library of digital products includes
best-selling eBook titles and original apps that leverage Disney
content in innovative ways. The Disney Store retail chain operates
across North America, Europe and Japan with more than 350 stores
worldwide and is known for providing consumers with high-quality,
unique products. Disney's official shopping portals online
are www.DisneyStore.com and www.DisneyStore.co.uk.
For more information, please visit Disney Consumer
Products www.DisneyConsumerProducts.com or follow us
at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving,
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and www.Pinterest.com/DisneyLiving and
www.Instagram.com/DisneyLiving.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney
Company, is a global leader in film, television and digital
entertainment production. In addition to its motion-picture and
television production, the company's activities include visual
effects and audio post-production, cutting-edge digital animation,
interactive entertainment software, and the management of the
global merchandising activities for its entertainment properties
including the legendary STAR WARS and INDIANA
JONES franchises. Lucasfilm Ltd. is headquartered in northern
California.
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties
are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. © & TM
Lucasfilm Ltd.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140922005207/en/
Disney Consumer ProductsLauren Purnell,
818-544-0393Lauren.b.purnell@disney.comorLucasfilm Ltd.Chris
Argyropoulos, 415-623-1018chris.argyropoulos@lucasfilm.com
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