SEATTLE, Sept. 18, 2014 /PRNewswire/ -- Today, Zillow
Digs® announced industrial chic as the top master bedroom design
style for fall 2014. Raw or exposed wood elements with dramatic
lighting and neutral colors will be among the most popular master
bedroom design trends this season, according to the Zillow® Digs
Home Design Trend Report, a leading indicator of home design
trends.
Industrial chic is a dramatic contrast to the traditional-style
master bedroom that has become a staple in many American
households. With the rise of industrial chic, expect the days of
matching bedroom sets, bold colors and patterns, wall-to-wall
carpeting and polished wood furniture to be limited, as homeowners
start to gravitate towards more eclectic and unique design elements
that bring character and warmth to their bedroom.
More than half (58 percent) of the most popular bedrooms on
Zillow Digs contained elements commonly associated with the
industrial chic design style. More specifically, the top three
design trends for an industrial chic bedroom are:
- Raw or Reclaimed Wood: From headboards to
nightstands, raw wood elements are all the rage this season. Of the
most popular master bedroom photos on Zillow Digs, nearly 44
percent of them specifically had natural wood elements or neutral
colors. "Pine and natural wood tones are especially popular in
master bedrooms," says Zillow Digs Board of Designers member,
Vanessa Deleon of Vanessa Deleon
Associates in New York City. "They
bring a rustic charm that makes the space feel both relaxing and
approachable."
- Modern Statement Lighting: According to Zillow
Digs design expert, Melissa
Klebenoff of Melissa Klebenoff Interior Design in
Seattle, "Fabulous overhead
lighting fixtures are playing an important role in master bedrooms
this season." Klebenoff expects homeowners will be particularly
drawn to lighting fixtures with nickel or brass finishes for a "hip
and modern design" element.
- Warm Neutrals: One of the most popular trends this
season will be warm, neutral colors, according to the report. From
bedspreads to wall colors, soft, organic neutrals provide the
perfect calming backdrop for the aged materials and textures
commonly associated with industrial chic. Jamie Beckwith, Zillow Digs Board of Designers
member and founder of Beckwith Interiors in Nashville, Tennessee, says neutral mercurial
colors, or colors that change with the lighting and time of day are
especially popular. Silvers, grays, whites or even soft blues are
all top choices this season.
Half (50 percent) of homeowners are planning home improvements
this fall, and as the weather cools down homeowners are switching
their design focus to indoor spaces[i]. Over three-quarters (77
percent) of planned home improvements are expected to be to an
indoor space, with many focusing specifically on master
bedrooms.
The Zillow Digs Home Design Trend Report is a one of a kind
report which combines data from a survey of leading interior design
experts and an analysis of the most popular photos on Zillow Digs.
Home design trends emerge well before the execution phase as
remodelers and designers must first find inspiration. By tracking
trending photos, Zillow Digs and its team of design experts are
able to spot emerging trends well before they make their transition
into homes.
Zillow Digs is a hub for home improvement and design inspiration
for Zillow's nearly 86 million unique users. Users can browse more
than one million photos of interiors and exteriors of real homes,
organized by space, style, cost and color. Patent-pending Digs
Estimates help people understand what it would cost in their
geographic location to recreate the actual bathrooms and kitchens
they are viewing. In addition, Zillow Digs users can collect
images, share favorites and follow others for inspiration, from the
Zillow Digs App for iPhone® and iPad®, or on the Web.
About Zillow, Inc.
Zillow, Inc. (NASDAQ:Z) operates
the leading real estate and home-related information marketplaces
on mobile and the Web, with a complementary portfolio of brands and
products that help people find vital information about homes, and
connect with the best local professionals. Zillow's brands serve
the full lifecycle of owning and living in a home: buying, selling,
renting, financing, remodeling and more. In addition, Zillow offers
a suite of tools and services to help local real estate, mortgage,
rental and home improvement professionals manage and market their
businesses. Welcoming 86 million unique users in August 2014, the Zillow, Inc. portfolio includes
Zillow.com®, Zillow Mobile, Zillow Mortgages, Zillow Rentals,
Zillow Digs®, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®,
HotPads™, StreetEasy® and Retsly™. The company is headquartered in
Seattle.
Zillow.com, Zillow, Postlets, Mortech, Diverse Solutions,
StreetEasy, Agentfolio and Digs are registered trademarks of
Zillow, Inc. HotPads and Retsly are trademarks of Zillow, Inc.
iPhone and iPad are registered trademarks of Apple, Inc.
[i] These are some of the findings of an Ipsos poll conducted
September 4-8, 2014. For the
survey, a nationally representative sample of 2,011
randomly-selected adults aged 18 and older residing in the U.S. was
interviewed via Ipsos' U.S. online omnibus. With a sample of this
size, the results are considered accurate within +/-2.2 percentage
points 19 times out of 20, of what they would have been had the
entire population of adults in the U.S. been polled. The margin of
error will be larger within sub-groupings of the survey
population. The sub-group of homeowners in the sample is 661,
which has a margin of error of +/-3.8 percentage points. These data
were weighted to ensure the sample's regional and age/gender
composition reflects that of the actual U.S. population according
to data from the U.S. Census Bureau. All sample surveys and polls
may be subject to other sources of error, including, but not
limited to coverage error, and measurement error.
Photo - http://photos.prnewswire.com/prnh/20140918/146901
SOURCE Zillow