Pirate’s Booty® Adds Two First Mates to the Crew
August 05 2014 - 9:13AM
Business Wire
Pirate’s Booty Crunchy Treasures and Fruity
Booty Are Available in Stores Now
B&G Foods, Inc. is pleased to announce the launch of two new
Pirate’s Booty® treasures: Pirate’s Booty Crunchy Treasures and
Pirate’s Booty Fruity Booty. Pirate’s Booty Crunchy Treasures
represents a new extra crunchy snacking adventure that features
fun, pirate-themed shapes in everyone’s favorite cheesy aged white
cheddar flavor. Pirate’s Booty Fruity Booty satisfies that sweet
tooth with a delicious raspberry flavor made with real fruit.
Pirate's Booty Crunchy Treasures (Photo:
Business Wire)
“We know that finding snack options that appeal to both parents
and kids isn’t always easy. That’s why we’re pleased to offer new
twists on the snack that everyone knows and loves, Pirate’s Booty,”
said Eric Berniker, Vice President of Consumer Engagement and
Innovation at B&G Foods. “Pirate’s Booty Crunchy Treasures
really ups the ante on the crunch factor with fun pirate-y shapes
creating a different snacking experience. Fruity Booty is the
perfect balance of subtle sweet and crunchy for when you’re craving
fruity fun.”
Pirate’s Booty Crunchy Treasures is baked rice and
corn puffs in four pirate-themed shapes – X marks the spots,
anchors, ship wheels and parrots – and blended with real aged white
cheddar cheese. Crunchy Treasures is made without artificial
colors, flavors or preservatives. The snack is also gluten, peanut
and tree nut free and has 0g of trans fat per serving.
Pirate’s Booty Fruity Booty is baked rice and corn
puffs sprinkled with a sweet, tangy coating of raspberry goodness.
This berried treasure is made with real fruit and no artificial
colors, flavors or preservatives. Pirate’s Booty Fruity Booty is
also gluten, peanut and tree nut free and has 0g of trans fat per
serving.
Pirate’s Booty Crunchy Treasures and Fruity Booty are rolling
out now to retailers nationwide. For more information and our store
locator, please visit www.piratebrands.com.
Pirate Brands
Pirate Brands has been creating deliciously baked snack
treasures since 1987. Pirate Brands was founded on the belief
that you shouldn’t have to “snackrifice” taste and fun for products
made with goodness. Pirate Brands’ snacks, which include
Pirate’s Booty, Smart Puffs and Original Tings, are free from
fryers and ingredients you can’t pronounce, Arrrrrr. For more
information, please visit www.piratebrands.com.
About B&G Foods
B&G Foods, Inc. (NYSE:BGS) and its subsidiaries
manufacture, sell and distribute a diversified portfolio of
high-quality, branded shelf-stable foods across the United States,
Canada and Puerto Rico. Based in Parsippany, New Jersey.
B&G Foods’ products are marketed under many recognized
brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear
Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s,
Cream of Rice, Cream of Wheat, Devonsheer, Don
Pepino, Emeril’s, Grandma’s Molasses, JJ Flats,
Joan of Arc, Las Palmas, MacDonald’s,
Maple Grove Farms, Molly McButter, Mrs. Dash,
New York Flatbreads, New York Style,
Old London, Original Tings, Ortega, Pirate’s Booty,
Polaner, Red Devil, Regina, Rickland Orchards, Sa-són,
Sclafani, Smart Puffs, Spring Tree, Sugar Twin,
Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s.
B&G Foods also sells and distributes two branded household
products, Static Guard and Kleen Guard. For more
information, please visit www.bgfoods.com.
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Media Relations:Havas PRJennifer Harrington,
610-574-9196orInvestor RelationsICR, Inc.Don Duffy,
866-211-8151
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