PLANO, Texas, July 22, 2014 /PRNewswire/ -- In partnership
with Paramount Pictures and the summer blockbuster Teenage Mutant
Ninja Turtles, hitting theaters August
8th, Pizza Hut, the world's largest pizza
company, will ascend on Comic-Con International: San Diego
(July 24-27) to unveil an enormous
live-action Pizza Thrower for comic enthusiasts and diehard
Ninja Turtle fans worldwide. It's
not the Eighth Wonder of the World, but it's close.
Standing at more than 12 feet tall, 9 feet wide and extending 16
feet long, the Pizza Thrower boasts a 180-degree rotating tower
with a turret-mounted seat to trigger the pizzas.
At Comic-Con, attendees will have the opportunity to climb
aboard the highly technical vehicle from the Teenage Mutant Ninja
Turtles and Pizza Hut to take charge of the trigger for practice
against targets or to take down Shredder. The thrower will
fire faux Pizza Hut Cheesy Bites pizzas at the targets and enemies
of the Ninja Turtles. Visitors will also be able to enjoy a
sampling of the all-time Pizza Hut favorite, Cheesy Bites Pizza,
while onsite or waiting their turn to operate the Pizza Thrower at
the convention.
"Building the Pizza Thrower as part of our partnership
with the Teenage Mutant Ninja Turtles film is one of the coolest
things we've seen in a while," said Jared Drinkwater, Senior Director of Marketing,
Pizza Hut. "There's no better place to bring
technology of this scale to life than at Comic-Con. We
know that convention goers are going to love taking down
Shredder, sampling Cheesy Bites Pizza and will
have a lot of fun with both of our brands throughout the
convention."
The Pizza Thrower was developed by Syyn Labs, a Los Angeles-based organization that fuses the
worlds of technology and interactive sciences with artistic mediums
to design and construct visually dynamic spectacles that inspire
thought and provoke conversation. For the Pizza Thrower, the
construction began on the chassis of a two-decade old pick-up
truck. Using a mix of molded box steel tube and fiber glass
reinforced plywood for the tank-like structure along with an array
of gizmos and gadgets, the developers engineered not only a
visually stunning vehicle, but also a functional pizza throwing
unit.
Pizza Thrower Vehicle Specs & Features:
- Dimensions: 12 feet tall; 9 feet wide; 16 feet long
- Weight: Nearly 2 tons
- Chassis: A pick-up truck platform from two decades
ago
- Structure Materials: Mix of molded box steel tube and
fiberglass reinforced plywood
- Suspension: Modified airbags for 8 inches of vertical
travel
- Vehicle Speed: 5-10 mph while shooting; capable of 75
mph
- Thrower Speed: 20 feet per second
- Thrower Distance: 30 feet
- Paint/Finish: Two-tone military green with a
pizza-resistant finish
- Cost: Priceless – it's a life-size Pizza Thrower after
all!
In addition to the Pizza Thrower engagement at Comic-Con, the
Pizza Hut and Teenage Mutant Ninja Turtle partnership delivers a
high tech offering to engage customers including box toppers with
augmented reality experience and a Ninja
Turtle inspired hidden menu.
A large 1-topping Cheesy Bites Pizza is available for
$11.99 as a component of the Teenage
Mutant Ninja Turtles partnership. To order Cheesy Bites Pizza visit
PizzaHut.com or any of our more than 6,300 locations nationwide.
Pizza Hut also has the largest suite of ordering channels of any
national pizza chain, including apps for iPhone, Windows, Android
and Xbox 360 as well as iPad and a mobile site.
More information about the brand can be found on the company's
Facebook and Twitter pages.
About Pizza Hut
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM),
delivers more pizza, pasta and wings than any other restaurant in
the world. In 2014, Pizza Hut was named the Harris Poll Equitrend®
Pizza Brand of the Year and was the recipient of the Innovation and
Leadership in Advertising Award from the American Advertising
Federation, 10th District. The only pizza company to be
named a top ten franchise in 2013 by Entrepreneur
Magazine, Pizza Hut began 56 years ago in Wichita,
Kansas, and today operates more
than 14,000 restaurants in more than 100 countries. Pizza Hut also
is the proprietor of the BOOK IT!® Program, which is a
long-standing children's literacy program used in more than 620,000
classrooms nationwide. To order online from Pizza Hut,
visit PizzaHut.com.
Twitter: @Pizzahut
Facebook: Facebook.com/pizzahut
Instagram: Instagram.com/pizzahut
About Teenage Mutant Ninja Turtles film
Paramount Pictures and Nickelodeon Movies' "Teenage Mutant Ninja
Turtles" film is a modern-day iteration of the popular franchise
that has captivated audiences of all ages for decades. The Turtles
must work with fearless reporter April
O'Neil (Megan Fox) and her
wise-cracking cameraman Vern Fenwick
(Will Arnett) to save New York City and unravel Shredder's
diabolical plan. Based on the Teenage Mutant Ninja Turtles
characters created by Peter Laird
and Kevin Eastman, written by
Josh Appelbaum & Andre Nemec and Evan
Daugherty, Teenage Mutant Ninja Turtles is produced by
Michael Bay (director and executive
producer of the blockbuster Transformers franchise), Andrew Form, Brad
Fuller, Galen Walker,
Scott Mednick and Ian Bryce, and directed by Jonathan Liebesman (Wrath of the Titans).
TEENAGE MUTANT NINJA TURTLES is a trademark of Viacom
International Inc.
Media
Contacts
|
|
Doug
Terfehr
|
Courtney Moscovic
|
(972)
338-6992
|
(972)338-8288
|
Doug.Terfehr@yum.com
|
courtney.moscovic@yum.com
|
Video - http://youtu.be/zCN1Jj-o65o
Photo - http://photos.prnewswire.com/prnh/20140722/129211
SOURCE Pizza Hut