Synacor Continues Record-Low TV Everywhere Abandonment Rates during World Cup 2014
July 14 2014 - 6:00AM
Synacor Cloud ID Authentication Solutions Deliver
TV Everywhere Abandonment Rates between 0-20%, Dramatically Besting
Industry Standard
Synacor Reports World Cup TV Everywhere Logins
Dropped-Off a Precipitous 75% post U.S. versus Belgium Match
Synacor Inc. (Nasdaq:SYNC), the leading provider of next-gen
startpages, homescreens, award-winning TV Everywhere solutions and
cloud-based Identity Management (IDM) services, across multiple
devices for cable, satellite, telecom and consumer electronics
companies in the U.S. and abroad, today announced World Cup 2014
delivered record-breaking authentication success—above Sochi,
March's NCAA Men's Basketball tournament and any other prior TV
Everywhere major event. Additionally, Synacor Cloud ID
Authentication solutions, including Social Login and Auto Auth,
continue to deliver TV Everywhere abandonment rates between 0-20%,
dramatically better than the industry standard of 50-60%. Synacor
also noted that TV Everywhere logins during World Cup saw a sharp
75% decline after the U.S. loss to Belgium. TV Everywhere logins
picked-up only modestly during major matches including The
Netherlands' rout of Brazil and Germany's win in overtime over
Argentina in the final.
Synacor, known for its marquee TV Everywhere events like World
Cup and Sochi, as well as Vancouver, London, the NCAA Men's
Basketball Tournament, national tennis events, and more, deploys
its industry-leading, white-label Auto Authentication solution for
nearly 40 pay-TV providers.
"World Cup 2014 is a major advancement for TV Everywhere
adoption—no matter where you were, you brought the USA versus
Portugal and USA versus Belgium matches with you," said Synacor
Co-Founder, George Chamoun. "With only 16-21% out of 100 million
pay-TV providers using TV Everywhere, we still have a long way to
go, but looking at ESPN's wildly successful World Cup TV Everywhere
app, we've all taken a big leap forward. Synacor is particularly
proud our Cloud ID Authentication solutions figure so prominently
to spur consumer adoption of TV Everywhere. Consumers and cable
CTOs want an easy login experience—we deliver that. It's key to
Synacor's mission to empower our global customers to deliver apps,
entertainment and services, which are curated and personalized for
consumers and available across all devices."
Synacor has been awarded the TV of Tomorrow Leadership Award for
"Most Significant Technology Product" for Cloud ID: Social Login.
Synacor took home last year's TMC Cable Spotlight "Product of the
Year Award" and the CableFAX Best of the Web Award for "Best TV
Everywhere Technology." And most recently, Synacor's Cloud ID Auto
Authentication, which boasts the industry's lowest TVE abandonment
rates, won CableFAX's "Best TV Everywhere Technology" as well as
this year's TMC's Cable Spotlight Product of the Year.
For more information about Synacor Cloud ID Authentication
solutions click here, or for Synacor TV Everywhere services, visit
synacor.com or email tellmemore@synacor.com.
About Synacor
Synacor's white-label platform enables cable, satellite, telecom
and consumer electronics companies to deliver TV Everywhere,
digital entertainment, cloud-based services and apps to their
end-consumers across multiple devices, strengthening those
relationships while monetizing the engagement. In addition, Synacor
offers digital ad inventory for brands wanting a customized,
targeted, programmatic means of reaching their audiences. Synacor
(Nasdaq:SYNC) is headquartered in Buffalo, NY, with tech hubs in
Toronto, Ottawa and Boston, and ad sales offices in New York,
Detroit and Los Angeles. For more information, visit
synacor.com.
All Media. One Place. Any Device.
Forward-Looking Statements
This release includes certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on the current expectations or
beliefs of management of Synacor, and are subject to uncertainty
and changes in circumstances. Actual results may vary materially
from those expressed or implied by the statements herein due to
changes in economic, business, competitive, technological and/or
regulatory factors, and other factors affecting the operation of
the respective businesses of Synacor. More detailed information
about these factors may be found in filings by Synacor, as
applicable, with the Securities and Exchange Commission, including
their respective Quarterly Report on Form 10-Q. Synacor is under no
obligation to, and expressly disclaims any such obligation to,
update or alter their respective forward-looking statements,
whether as a result of new information, future events, or
otherwise.
CONTACT: Media Contact:
Meredith Roth
VP, Corporate Communications
Synacor
646-380-5141
press@synacor.com
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