Current Report Filing (8-k)
June 16 2014 - 4:48PM
Edgar (US Regulatory)
UNITED
STATES
SECURITIES AND EXCHANGE
COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 0R 15 (D) OF THE
SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event
reported) June 16, 2014
mCig, Inc.
(Exact name of registrant as specified
in its charter)
Nevada
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27-4439285
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(State or other jurisdiction of
incorporation or organization)
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(I.R.S. Employer Identification
No.)
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800 Bellevue Way NE, Suite 400, Bellevue, Washington
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98004
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(Address of principal executive
offices)
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(Zip Code)
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Registrant's
telephone number, including area code:
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425-462-4219
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Check the appropriate box
below if the Form 8-K filing is intended to simultaneously satisfy the filing
obligation of the registrant under any of the following provisions (see General
Instruction A.2. below):
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Written
communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
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Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
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Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
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Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
240.13e-4(c))
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SECTION
8 – Other Events
Item
8.01. Other Events.
On June 16, 2014, mCig, Inc. issued a press release announcing its
new brand ambassador: Brandon Cole Margera AKA “Bam Margera”.
Mr. Magera is a world famous skateboarder,
stuntman, director, actor, musician, television and radio personality. He has
officially joined mCig, Inc. and VitaCig, Inc. as a brand ambassador. As part
of this role, Bam Margera will endorse company products for a period of one
year. These endorsements will appear online and offline through various media
distribution channels.
Additional information
regarding Mr. Margera is included in the Company's press release dated June 16,
2014, which is furnished as Exhibit 99.1 to this current report on Form 8-K.
Item 9.01. Financial
Statements and Exhibits.
(d)
Exhibits
Exhibit No.
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Description
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99.1
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Press release
dated June 16, 2014
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.
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mCig, Inc.
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Date: June 16, 2014
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By:
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/s/ Paul Rosenberg
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Paul Rosenberg
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Chief Executive
Officer
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mCig, Inc. –
World Famous Bam Margera Becomes Official Brand Ambassador
BELLEVUE, WA--(GlobeNewswire – June 16, 2014) - mCig, Inc.
(OTCQB: MCIG) is very excited to announce its second brand ambassador: Brandon
Cole Margera AKA “Bam Margera”.
Bam Margera is a world famous skateboarder, stuntman, director, actor,
musician, television and radio personality. He is best known as the founder of
the Jackass franchise of movies that have grossed in excess of $300
million at the worldwide box office. He has also appeared in his own nationally
syndicated television shows Viva La Bam and Bam’s Unholy Union, on Viacom,
Inc.’s MTV Networks. Currently, Bam is the host of Bam’s Bad Ass Game Show
which premiered on Time Warner Inc.’s TBS networks on April 14, 2014 and has
achieved on average, viewership ratings of over 1 million households per week.
Bam is also one of the most popular characters in Activision Blizzard, Inc.’s Tony
Hawk Pro Skater video game franchise which is known as one of the most
successful video games of all time, grossing in excess of $1 Billion in global
sales. To learn even more about Bam, visit his official website here: www.bammargera.com or his Wikipedia page
here: http://en.wikipedia.org/wiki/Bam_Margera
Bam has officially joined mCig, Inc. and
VitaCig, Inc. as a brand ambassador. As part of this role, Bam will endorse
company products for a period of one year. These endorsements will appear online
and offline through various media distribution channels.
“When I
was 28 I broke my foot in three different spots. Out of boredom, I started
smoking cigarettes. Since then it has been really hard to quit even for a day.
About a month ago, a friend sent me a box of mCig’s and Vitacig’s. First, I
went to the mCig which let me smoke regular tobacco with nicotine. Then I tried
out the VitaCig and was surprised that it was able to suppress my need to
smoke a regular cigarette. That's when I realized that I liked the motions of
smoking just as much, if not more than smoking. For the time being, I
officially quit smoking thanks to the mCig and VitaCig. I have tried a lot of
different things that were supposed to help me quit but so far only the VitaCig
has been able to do that. The VitaCig works so well because it still provides
the motions of a normal cigarette giving you an easy way to quit. The best part
is there is no nicotine in it, just vitamin vapors and it works beautifully. My
favorite flavor is the Energize and I now have one next to me nearly 24/7. I am
really happy to be teaming up with mCig, Inc. to help promote these awesome
products. I have no doubt that once people hear about the VitaCig and the mCig,
they will rush to try it out.” said Bam Margera
“We are thrilled to have Bam join the mCig/VitaCig team. Bam
is the perfect brand ambassador and appeals to the millennial demographic that drive
viral adoption. We are excited to see what type of an impact Bam’s association
will have on the continued adoption of the mCig and VitaCig. At last count, Bam
had over 3.6 million facebook followers and nearly 1 million twitter followers
making him one of the most widely followed celebrity in social media. These are
important metrics we take into account before approaching potential
ambassadors. However, the most important metric of all is Bam’s genuine
interest in our line of products. As a company, we are only interested in brand
ambassadors that have a passion for what we are doing and can transmit that
passion when endorsing our products. ” said Mark Linkhorst, CEO of VitaCig,
Inc.
“We have all watched Bam do some very
difficult things, sometimes even making them look easy. Yet when it came to
quitting traditional nicotine cigarettes, Bam found himself in an odd
situation. He hated smoking but enjoyed the hand-to-mouth motions and needed
something that would help him quit. That something turned out to be VitaCig.
Bam’s story is one that can be extrapolated to the 1.2 billion smokers
worldwide. That is why we are so excited about the opportunity that lies ahead.
While others are focused on leveraging mobile vaporization technology for the
purpose of modernizing traditional smoking (nicotine consumption), our ethos
has been to leverage that same technology for harm-reduction or medical applications. We are proud to welcome Bam to the
mCig/VitaCig family!“ Said Paul Rosenberg, Chairman and CEO of mCig, Inc.
Parent to VitaCig, Inc.
Non-Dilutive Transaction
As part of this transaction, mCig, Inc.
CEO Mr. Paul Rosenberg has committed to cancel an equal amount of his shares
against any newly issued shares to Mr. Margera or his representatives.
VitaCig, Inc. S1 Amendment Update
The Company will be submitting an
amended Form S1 to its Auditors today for a final review. Following this review
the document will be filed on EDGAR and be available on the www.SEC.gov website.
About mCig, Inc.
mCig, Inc. (OTCQB: MCIG) is a technology company
focused on two long-term secular trends sweeping the globe: (1) The
decriminalization and legalization of marijuana for medicinal or recreational
purposes (2) The adoption of electronic vaporizing cigarettes (commonly known
as “eCigs”) by the world’s 1.2 Billion smokers. The company manufactures and
retails the mCig – the world’s most affordable vaporizer priced at only $10.
Designed in the USA – the mCig provides a superior smoking experience by
heating plant material, waxes, and oils delivering a smoother inhalation
experience. The company also owns Vapolution, Inc. which manufactures and
retails home-use vaporizers such as the Vapolution 2.0. Through its wholly
owned subsidiary, VitaCig, Inc. the company manufactures and retails the
VitaCig, a $3 nicotine-free eCig that delivers a water-vapor mixed with
vitamins and natural flavors. See more at: http://www.mCig.org/,
www.Vapolution.com, and www.VitaCig.org
The company believes that a well regulated
marijuana industry is emerging as more states follow the lead of Washington and
Colorado in legalizing marijuana. A similar trend is developing within the eCig
industry following the first acquisition of an electronic cigarette brand (Blucigs)
by a traditional tobacco company Lorillard Inc. for $135 million followed by
another acquisition in February 2014 by Altria Group Inc. of Green Smoke for
$150 million. Wells Fargo analyst Bonnie Herzog estimates that eCig sales may
rise from $1 Billion in 2013 to $10 billion over the next three years.
mCig, Inc. (OTCQB: MCIG) has positioned itself
as a first mover at the intersection of these two trends and hopes to create
shareholder value by making the mCig one of the leading choices for electronic
consumption of plant material. - See more at:
http://www.mcig.org/investors/investor-opportunity-subpage/
Safe Harbor Statement
Any statements contained in this press release
that do not describe historical facts may constitute forward-looking statements
as that term is defined in the Private Securities Litigation Reform Act of
1995. Any forward-looking statements contained herein are based on current
expectations, but are subject to a number of risks and uncertainties. The
factors that could cause actual future results to differ materially from
current expectations include, but are not limited to, risks and uncertainties
relating to the Company's ability to develop, market and sell products based on
its technology; the expected benefits and efficacy of the Company's products
and technology; the availability of substantial additional funding for the
Company to continue its operations and to conduct research and development, and
future product commercialization; and the Company's business, research, product
development, regulatory approval, marketing and distribution plans and
strategies.
Contact:
Paul
Rosenberg
CEO
(425)462-4219