PGA Tour Champion Signs On as First Brand
Ambassador for Skechers GOgolf
Skechers Performance Division announced today that seven-time
PGA TOUR champion Matt Kuchar—currently ranked 5th in the
world—will be the first brand ambassador and face of the Skechers
GOgolf line. The multi-year partnership will feature Kuchar in a
global Skechers GOgolf advertising campaign that covers TV, print,
digital and outdoor mediums. Skechers Performance Division will
also collaborate with Matt Kuchar on a namesake signature shoe
line.
Matt Kuchar wearing Skechers GOgolf at
the Crowne Plaza Invitational at Colonial qualifiers (Photo: All
Sports Digital Media)
“We are excited to announce the addition of Matt Kuchar to the
Skechers Performance Division as we expand the Skechers GOgolf
line,” said Robert Greenberg, SKECHERS Chief Executive Officer.
“Aligning with Matt is key to our overall growth strategy for the
Performance Division and we know he will play an integral role in
building brand awareness with both consumers as well as the
discerning golf community.”
As one of the most respected golfers in the sport, Kuchar’s
accomplishments are noteworthy. After bursting on to the golf scene
with his trademark smile at the 1998 Masters as the reigning U.S.
Amateur champion, he has claimed seven titles on the PGA Tour and
is a perennial fixture atop tournament leaderboards. His 2013
season was a banner year, as he earned two PGA Tour titles and
helped the U.S. squad win the Presidents Cup.
“Whether competing or practicing, I’m on my feet for hours, so
the comfort and performance of my shoes is a critical factor in my
success,” Kuchar said. “In trying out the GOgolf line, I was really
pleased both with the shoe and with the Skechers Performance
Division team. Their attention to detail and expertise in
performance footwear is impressive.”
“Matt brings a great deal of knowledge to our product
development,” added Rick Higgins, VP of Merchandising/Marketing,
Skechers Performance Division. “He offers all the qualities we look
for in a brand ambassador so we’re thrilled to partner with him on
our Skechers GOgolf line. We work closely with our elite athletes
to build innovative footwear and Matt’s insight will help infuse
our existing award-winning technologies into our golf
offering.”
This announcement marks the third elite, high-profile
professional athlete to join the Skechers Performance Division. On
board since 2011, champion marathoner and Olympic medalist Meb
Keflezighi recently extended his agreement by three years through
2016 and elite distance runner Kara Goucher signed on in May.
Driven by messaging that builds on the success of the
award-winning Skechers GOrun and GOwalk platforms, Skechers GOgolf
marketing initiatives will continue to emphasize a grassroots
strategy with event sponsorships, product demonstrations and
tradeshows to target the professional and recreational golf
community. Skechers Performance Division is known for developing
products that combine high-performance technology and innovation
with unparalleled comfort, and Skechers GOgolf follows suit,
bringing advanced footwear to the fairway that is built for
functionality and comfort on and off the green.
The success and expansion of the Skechers Performance Division
comes at a time when SKECHERS ranks as the 3rd largest athletic
shoe company in the U.S.* and was recently named the “the hottest
major (footwear) brand in the U.S.” by Princeton Retail
Analysis.**
Skechers GOgolf shoes are available for men and women at
SKECHERS retail stores, select retailers including golf pro shops
and online. Learn more at SkechersGOrun.com and follow us on
Facebook (facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram
(instagram.com/skechersperformance).
For more information and interview opportunities please contact
Jolene Abbott at 310.318.3100 x4839 or jolenea@skechers.com.
*Sportscan Data May 2014**Matt Powell, April 2014 Footwear
Overview
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach,
California, designs, develops and markets a diverse range of
footwear for men, women and children under the SKECHERS name.
SKECHERS footwear is available in the United States via department
and specialty stores, company-owned SKECHERS retail stores and its
e-commerce website, and over 100 countries and territories through
the company’s global network of distributors and subsidiaries in
Brazil, Canada, Chile, Japan and across Europe, as well as through
joint ventures in Asia. For more information, please visit
www.skechers.com and follow us on Facebook (Facebook.com/SKECHERS)
and Twitter (Twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
growth, financial results and operations, its development of new
products, future demand for its products and growth opportunities,
and its planned opening of new stores, advertising and marketing
initiatives. Forward-looking statements can be identified by the
use of forward looking language such as “believe,” “anticipate,”
“expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the resignation of the Company’s former
independent registered public accounting firm, and its withdrawal
of its audit reports with respect to certain of the Company’s
historical financial statements; international, national and local
general economic, political and market conditions including the
ongoing global economic slowdown and market instability; consumer
preferences and rapid changes in technology in the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers, decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers; anticipating, identifying, interpreting or forecasting
changes in fashion trends, consumer demand for the products and the
various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company’s
annual report on Form 10-K for the year ended December 31, 2013 and
its quarterly report on Form 10-Q for the three months ended March
31, 2014. The risks included here are not exhaustive. The Company
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and the companies cannot predict
all such risk factors, nor can the companies assess the impact of
all such risk factors on their respective businesses or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140604005447/en/
SKECHERS USA, Inc.Jolene Abbott, 310-318-3100
x4839jolenea@skechers.com
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