LifeVantage Launches Complete TrueScience(TM) Skin Care Regimen
April 25 2014 - 9:00AM
LifeVantage Corporation (Nasdaq:LFVN), a company dedicated to
helping people achieve healthy living through a combination of a
compelling business opportunity and scientifically validated
products, has launched a revolutionary beauty system consisting of
a full line of anti-aging skin care products with enhanced Nrf2
technologies under its existing TrueScience brand. The new regimen
was initially unveiled at the company's Annual Global Convention,
held April 23-26, 2014, in Salt Lake City.
The full TrueScience skin care regimen consists of four
products: TrueScience™ Ultra Gentle Facial Cleanser, TrueScience™
Perfecting Lotion, TrueScience™ Eye Corrector Serum, and
TrueScience™ Anti-Aging Cream, which is an enhanced version of the
company's existing anti-aging facial cream. The regimen has been
tested in an independent third-party clinical study and has been
shown to reduce the visible signs of aging by utilizing Nrf2
technologies to mitigate the visible effects of skin damage caused
by oxidative stress. When used together, this regimen offers
cumulative anti-aging benefits and provides protection against the
environmental assault on the skin that consumers will be able to
see and feel. Studies show that, in just four weeks, the skin
appears renewed, visibly younger, brighter and more even-toned.
The products are available immediately and will be sold through
the company's Distributor network and to Preferred Customers in all
markets where LifeVantage currently operates. The complete
four-product regimen is being offered at $160, or customers may
elect to purchase each product individually, with prices ranging
between $25 and $70. All products are free of parabens, GMOs,
gluten, petrolatum, mineral oils, and artificial colorants.
Douglas C. Robinson, President and Chief Executive Officer of
LifeVantage, stated, "We are excited to introduce our new skincare
line. These products leverage our significant research on Nrf2 and
oxidative stress as well as the TrueScience brand. We worked
closely with the world's foremost skin care experts to create a
regimen that is unique, shows great results and is priced
competitively within the prestige beauty category. We look forward
to working with our strong base of distributors to expand awareness
of our newest products."
Dr. Shawn Talbott, Chief Science Officer of LifeVantage,
commented, "When LifeVantage launched the TrueScience Anti-Aging
Cream, it represented the best Nrf2 technology and anti-aging
science available at the time. This enhanced and expanded
anti-aging beauty system builds upon the existing technology, and
these four products work together to go beyond wrinkles to address
the visible signs of aging. These products adhere to our mission to
provide individuals with products that help them look and feel
their best."
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq:LFVN), a leader in Nrf2 science
and the maker of Protandim®, the Nrf2 Synergizer® patented dietary
supplement, TrueScienceTM Anti-Aging Cream and LifeVantage® Canine
Health, is a science based network marketing company. LifeVantage
is dedicated to visionary science that looks to transform wellness
and anti-aging internally and externally with products that
dramatically reduce oxidative stress at the cellular level.
LifeVantage was founded in 2003 and is headquartered in Salt Lake
City, Utah.
Forward Looking Statements
This document contains forward-looking statements made pursuant
to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Words and expressions reflecting optimism,
satisfaction or disappointment with current prospects, as well as
words such as "believe," "hopes," "intends," "estimates,"
"expects," "projects," "plans," "anticipates," "look forward to"
and variations thereof, identify forward-looking statements, but
their absence does not mean that a statement is not
forward-looking. Examples of forward-looking statements include,
but are not limited to, statements we make regarding the success of
our new line of skin care products. Such forward-looking statements
are not guarantees of performance and the Company's actual results
could differ materially from those contained in such statements.
These forward-looking statements are based on the Company's current
expectations and beliefs concerning future events affecting the
Company and involve known and unknown risks and uncertainties that
may cause the Company's actual results or outcomes to be materially
different from those anticipated and discussed herein. These risks
and uncertainties include, among others, those discussed in greater
detail in the Company's Annual Report on Form 10-K and the
Company's Quarterly Report on Form 10-Q under the caption "Risk
Factors," and in other documents filed by the Company from time to
time with the Securities and Exchange Commission. The Company
cautions investors not to place undue reliance on the
forward-looking statements contained in this document. All
forward-looking statements are based on information currently
available to the Company on the date hereof, and the Company
undertakes no obligation to revise or update these forward-looking
statements to reflect events or circumstances after the date of
this document, except as required by law.
CONTACT: Investor Relations Contact:
Cindy England (801) 432-9036
Director of Investor Relations
-or-
John Mills (310) 954-1105
Partner, ICR, LLC
Media Relations Contact:
John Genna (801) 432-9172
VP Communications and Corporate Sponsorships
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