MusclePharm's FitMiss Brand Signs Jen Selter to Multi-Year Endorsement Deal
April 09 2014 - 8:01AM
Marketwired
MusclePharm's FitMiss Brand Signs Jen Selter to Multi-Year
Endorsement Deal
DENVER, CO--(Marketwired - Apr 9, 2014) - MusclePharm
Corporation (OTCQB: MSLP), a leading international, award-winning
sports nutrition company, today announced it has signed a
multi-year endorsement deal with fitness model and motivator Jen
Selter. The agreement adds to the company's presence in the
rapidly-expanding world of women's fitness.
Selter, known for posting inspirational fitness photos and
messages for her nearly three million Instagram followers, will be
featured in social media marketing efforts for FitMiss,
MusclePharm's line of university and clinically-tested nutritional
supplements specifically engineered for women. Through free,
healthy recipes, workouts and other fitness tips, Selter will help
continue to motivate women and the culture that FitMiss lifestyle
represents.
"I totally agree with FitMiss' 'Strong is the New Sexy' message
and the company's need to create a space for women in the fitness
and training world," Selter said. "I am excited to join the FitMiss
team and look forward to motivating and educating women on how they
can maximize the full potential of their bodies."
"We are seeing more and more women from all walks of life
investing in their health and embarking on serious training
routines," said Brad Pyatt, Chairman and CEO of MusclePharm. "Jen
is not only committed to her own fitness, but also to motivating
others to achieve their goals. She is a great addition to the
FitMiss team and will help to continue positioning the empowering
FitMiss brand and its healthy lifestyle."
In addition to Selter, sport and fitness model Chady Dunmore is
also a face of the FitMiss brand.
About MusclePharm MusclePharm® is a scientifically-driven,
performance lifestyle Company that currently develops,
manufactures, markets and distributes branded nutritional
supplements. We offer a complete range of powders, capsules,
tablets and gels. Our portfolio of recognized brands, including
MusclePharm® Hybrid and Core Series, Arnold Schwarzenegger Series™
and FitMiss™, are marketed and sold in more than 110 countries and
available in over 35,000 retail outlets globally. These
clinically-proven and scientific nutritional supplements are
developed through a six-stage research process utilizing the
expertise of leading nutritional scientists, doctors and
universities. We are the innovator of the sports nutrition
industry.
For more information, visit www.musclepharm.com. Follow the
company at http://www.facebook.com/MusclePharm and
www.Twitter.com/MusclePharm
Contacts: Matt Sheldon/Evan Pondel PondelWilkinson Inc. (310)
279-5980 Email Contact
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