Local Corporation Launches Mobile Display Ad Network
April 09 2014 - 7:30AM
Business Wire
Targets Market Expected to Reach $16.3
Billion by 2016
Local Corporation (NASDAQ:LOCM), a leading local advertising and
technology company, today announced the launch of its new mobile
display ad network for advertisers and publishers.
The company’s new mobile display network provides advertisers
with additional reach and exposure for their brands through the
distribution of relevant display ads across Local’s extended
network of mobile-enabled sites and apps.
“The launch of our mobile display ad network is a natural
progression as we focus on becoming a mobile-first company,” said
Michael Sawtell, president and COO, Local Corporation. “It also
demonstrates one more way we are connecting advertisers with the
increasing number of mobile-enabled consumers.
“According to eMarketer, US mobile display ad spending is
expected to grow from $8.1 billion this year to $16.3 billion in
2016,” added Sawtell. “We are excited to utilize recent investments
in our technology platform to further advance our mobile footprint
in this growing market. We delivered impressive year-over-year
network growth of over 140 percent in 2013, and the release of new
mobile products for our advertising partners will continue to
provide additional revenue opportunities for the company.”
The mobile display network distributes targeted mobile display
ads from top advertisers to consumers through leading
mobile-optimized sites and apps, including the mobile-enabled
version of Local Corp.’s flagship Local.com site.
About Local Corporation
Local Corporation (NASDAQ:LOCM) is a leading local advertising
and technology company that connects businesses with millions of
online and mobile consumers using a variety of innovative digital
advertising products. The company’s patented Krillion® local
shopping platform aggregates, normalizes and distributes dynamic,
national and regional retail shopping content, from approximately
120,000 store locations, representing nearly 3 million localized
products. For more information, visit:
http://www.localcorporation.com or http://www.krillion.com. To
download the company’s iOS® 7-compatible Havvit™ shopping app, go
to: iTunes® (http://bit.ly/1d8Y111).
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Investor Relations Contact:LHAKirsten Chapman,
415-433-3777local@lhai.comorMedia Relations Contact:Local
CorporationCameron Triebwasser,
949-789-5223ctriebwasser@local.com
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