National CineMedia (NCM) Continues to Strengthen Its National Cinema Advertising Network
March 24 2014 - 9:35AM
Business Wire
NCM Renews Affiliate Agreement With Cobb
Theatres and Adds Fox Theatres, Atrium Stadium Cinemas, White
Mountain Entertainment and Movie Tavern As New Affiliates
National CineMedia (NCM) continues to strengthen its national
cinema advertising network with the renewal of its long-term
affiliate agreement with leading regional movie theater circuit
Cobb Theatres. NCM is also adding four new high-quality regional
theater circuits to its network to further expand its national
reach and geographic coverage.
Under the terms of this exclusive long-term renewal, 14 Cobb
Theatres with 206 screens and approximately 7.5 million annual
attendees will continue to be a part of the NCM’s cinema network
and present NCM’s FirstLook pre-feature program to its patrons.
NCM also signed long-term cinema network affiliate agreements
with three new theater circuits; Fox Theatres, Atrium Stadium
Cinemas and White Mountain Entertainment. Movie Tavern, which was
recently acquired by NCM Affiliate Southern Theatres, will also now
join NCM’s network in accordance with Southern Theatres’ existing
advertising affiliate agreement. These new affiliates will add a
combined 25 movie theaters with 188 screens and approximately 6.2
million annual attendees to NCM’s cinema advertising network in
markets including New York, Dallas/Fort Worth, Atlanta, Houston and
Phoenix.
“Our renewal with Cobb Theatres and the addition of these four
high-quality regional theater circuits to our cinema network
further strengthens our competitive positioning versus other
regional and national video advertising networks,” said Kurt Hall,
NCM’s president and chief executive officer. “We look forward to
working with these new cinema partners to bring their patrons an
excellent entertainment experience through our FirstLook
pre-show.”
NCM’s cinema network is the largest digital in-theater network
in the United States, with exclusive, long-term cinema advertising
agreements in place with founding member exhibitors AMC
Entertainment Inc., Cinemark Holdings Inc. and Regal Entertainment
Group, the three largest exhibitors in the country totaling
approximately 1,250 theaters and 16,560 screens. In addition, NCM
has network affiliate relationships with over 30 top regional
theater circuits representing approximately 330 theaters and 3,320
screens. With the addition of these network affiliate renewals,
NCM’s national cinema network totals approximately 1,580 theaters
and approximately 19,880 screens.
About National CineMedia
(NCM)
National CineMedia (NCM) operates NCM Media Networks, a leading
integrated media company reaching U.S. consumers in movie theaters,
online and through mobile technology. NCM presents cinema
advertising across the nation's largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC),
Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM's
theater advertising network covers 187 Designated Market Areas® (49
of the top 50) and includes over 19,800 screens (approximately
19,000 digital). During 2013, approximately 710 million patrons (on
an annualized basis) attended movies shown in theaters in which NCM
currently has exclusive cinema advertising agreements in place. NCM
Digital offers 360-degree integrated marketing opportunities in
combination with cinema, encompassing 39 entertainment-related
websites, online widgets and mobile applications. National
CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the
managing member of National CineMedia LLC. For more information,
visit www.ncm.com. (NCMI-A)
About Atrium Stadium
Cinemas
Atrium Stadium Cinemas is a privately run theater
right in the middle of downtown Staten Island, New York. With 12
modern screens all featuring digital sound, there is always a movie
playing for everyone! We offer competitive pricing and a
family friendly environment. www.atriumstadiumcinemas.com/
About Cobb Theatres
Cobb Theatres, based in Birmingham, Ala., is a progressive
motion picture exhibitor operating 231 screens at 19 locations
throughout the Southeastern United States. We are committed to
being the leader in providing the ultimate entertainment
experience, while maintaining a rich heritage of family values and
integrity. Consistently surpassing our guests' expectations is a
natural outgrowth of our dedication to empowering team members to
deliver excellence in guest service. For more information on Cobb
Theatres, visit www.cobbtheatres.com.
About Fox Theatres
Beginning in 1958 with a single drive-in theater outside of
Reading, PA, family-owned Fox Theatres has a rich and varied
history providing memorable movie-going experiences to audiences in
small and mid-size markets. Today the Wyomissing, PA based company
operates 32 first-run digital screens at five theaters in
Pennsylvania and Maryland. www.foxshowtimes.com
About Movie Tavern
Founded in 2001, Dallas-based Movie Tavern is a leader in the
cinema eatery segment catering to adults and families with 17
high-quality theatres and 141 digital screens in seven states.
Movie Tavern combines first-run movies with a casual dining menu
and alcoholic beverage with full service, in-auditorium dining. The
company operates multiple locations in the following markets:
Dallas/Ft. Worth (6), Houston (3), Atlanta (3), with additional
locations in the Philadelphia, Denver, Columbus, Lexington and
Williamsburg markets. www.movietavern.com
About White Mountain
Entertainment
2 movie theaters servicing East Central Arizona. Great family
entertainment at your local movie cinema. For more information,
visit www.WMETheatres.com.
NCM Media NetworksAmy Jane Finnerty / Leslie Obletz(212)
931-8117 / (212) 931-8119amy.finnerty@ncm.com /
leslie.obletz@ncm.com
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