FREDERICK, Md., March 7, 2014 /PRNewswire/ -- BioElectronics
Corporation (OTC Pink: BIEL), the maker of advanced consumer
medical devices won citations in two award categories from the
OTC Bulletin, the leading global trade publication
for over-the-counter healthcare products. The Smart
Insole™ Heel Pain Therapy product was highly commended as the
"Most Innovative New OTC Product Award" and the
ActiPatch® Musculoskeletal Therapy was runner-up for its
"Best New OTC Packaging Design Award."
While making its commendation in the Most Innovative New
OTC Product category the award judges said,
"BioElectronics' Smart Insole rides the wave of wearable tech' that
looks likely to crash into the consumer healthcare market. It
offers an innovative way to deal with an unglamorous and
difficult-to-treat problem." Bayer AG was top entrant in the
category with 35 points to BioElectronics' 32.
"This industry recognition caps a year of wins for our new Smart
Insole™ Heel Pain Therapy product -- both in superb customer
feedback and successful clinical trial results," said Andrew Whelan, president of BioElectronics
Corporation. "Our customers have said that the Smart Insole
product is the most successful, easy to use and proven treatment
for common heel pain such as plantar fasciitis."
BioElectronics retail box for Boots, designed by its own
in-house marketing team was named Runner-up in the "Best New
OTC Packaging Design" finishing one point behind the
winner, the Bray Lenino, ad agency. Judges said, "The
ActiPatch brand provides a striking and distinctive design to help
differentiate this new and alternative product in a sector that is
already dominated by other leading brands."
The OTC Bulletin is firmly established
as the most comprehensive and frequent source of news, views and
analysis for pharmaceutical executives in the world's leading
consumer healthcare companies in over 45 countries. A panel
of independent experts experienced and knowledgeable in the OTC
market judges each award.
The complete details on the award winners are available in the
2014 OTC Awards Supplement
http://www.otc-bulletin.com/awards/pdfs/WinnersSupplement2014.pdf
About BioElectronics Corporation
BioElectronics
Corporation is a leader in biophysics and the maker of an industry
leading family of disposable, drug-free, pain therapy devices:
ActiPatch® Therapy, over-the-counter treatment for back
pain and other musculoskeletal complaints; RecoveryRx®
Devices for chronic and post-operative wound care;
Allay® Menstrual Pain Therapy; and HealFast®
Therapy for dogs, cats and horses. For more information,
please visit www.bielcorp.com.
BioElectronics Contact:
Paul
Knopick
940.262.3584
pknopick@eandecommunications.com
SOURCE BioElectronics Corporation