Pulse Introduces '100 Percent Natural' Cabana(R) Coconut Water
February 12 2014 - 8:30AM
Marketwired
Pulse Introduces '100 Percent Natural' Cabana(R) Coconut Water
Albertsons to Carry 17.5 FL OZ Cans
DENVER, CO--(Marketwired - Feb 12, 2014) - The Pulse
Beverage Corporation (OTCQB: PLSB), makers of the PULSE® brand of
functional beverages and Natural Cabana® Lemonade, today announced
that it is expanding its product line with the introduction of
Natural Cabana® Coconut Water and Natural Cabana® Pineapple Coconut
Water, which will first be available in Albertsons grocery stores
later this month.
The launch of Pulse's coconut water arrives at a time when
greater numbers of consumers are seeking out beverages that taste
as great as the health benefits they contain. According to
Beverage Industry's recent new product development survey,
"healthy" and "natural" are the top beverage attributes among
consumers for 2014.
"Coconut water has rapidly become its own category, and we are
able to introduce a product that contains high-quality ingredients,
superior taste, and competitive pricing that appeals to a broad and
diverse marketplace," said Bob Yates, CEO of Pulse. "Now that
we have grown an expansive distribution network in a relatively
short period of time, we look forward to introducing our coconut
water to convenience and grocery stores that we believe will
resonate with our product."
At the same time, many consumers are searching for all-natural
beverages that have the same hydration properties of a
carbohydrate-electrolyte sport drink. A study published in the
Journal of the International Society of Sports Nutrition found that
coconut water can provide similar hydration benefits when compared
with a typical sport drink.
Coconut water naturally contains high levels of electrolytes,
vitamins and minerals, and has a lot less sugar than many "sports"
drinks. Low in calories, and naturally fat- and
cholesterol-free, coconut water has served as a source of hydration
for thousands of years in tropical climates. With only 60
calories and 10 grams of sugar per serving, Natural Cabana® Coconut
Water is made from the world's highest quality coconuts and natural
spring water.
Pulse will officially launch its coconut water in early March at
Natural Products Expo West, a leading tradeshow venue for natural
and organic products. Pulse will provide samples of its
coconut and pineapple coconut water at the Anaheim, Calif.-based
event, which is poised to draw more than 60,000
attendees.
About The Pulse Beverage Corporation
Pulse Beverage Corporation is an emerging beverage company that
offers a line of great tasting, refreshing, low-calorie drinks,
including Natural Cabana® Lemonade and Limeade, Natural Cabana®
Coconut Water and Pineapple Coconut Water, and PULSE® brand of
functional beverages. Combining all-natural ingredients,
essential vitamins and minerals, Pulse's line of beverages provides
consumers with a high-quality, healthy alternative at a reasonable
price. For more information, please visit:
www.pulsebeverage.com or email info@pulsebeverage.com.
Follow Pulse Beverage on Twitter at
https://twitter.com/drinkpulsebev
Pulse Beverage Facebook Fan Page at
https://www.facebook.com/PulseBeverageCorporation
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"forward-looking statements" as that term is defined in Section 27A
of the United States Securities Act of 1933, as amended and Section
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in this press release which are not purely historical are
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Such forward-looking statements include, among other things,
regulatory incentives, the development of new business
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include, among others, the inherent uncertainties associated with
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assume no obligation to update the forward-looking statements, or
to update the reasons why actual results could differ from those
projected in the forward-looking statements. Although we believe
that any beliefs, plans, expectations and intentions contained in
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forth herein and should also refer to the risk factors disclosure
outlined in our annual report on Form 10-K for the most recent
fiscal year, our quarterly reports on Form 10-Q and other periodic
reports filed from time-to-time with the Securities and Exchange
Commission.
Investor
Contacts: PondelWilkinson Evan Pondel
investors@pulsebeverage.com (310) 279-5980 Media Contacts: PondelWilkinson
George Medici gmedici@pondel.com (310) 279-5968