HRAL Hear AtLast Holdings Inc (PK)

HearAtLast Holdings Set to Open Hearing Clinic on First Nations Territory

BURLINGTON, ON--(Marketwired - Jan 15, 2014) - HearAtLast Holdings Inc. (OTC Pink: HRAL) is pleased to announce that it is set to open its first HearAtLast Hearing Clinic on the First Nations territory in Akwesasne, Ontario. The plan to build out and develop a series of clinics on First Nations territory had begun at the time of Whirlwind Enterprise's private investment in HearAtLast Holdings, Inc. and after much planning, Whirlwind plans this to be the first of similar developments.

The Akwesasne location is wholly owned and operated by Whirlwind Enterprise through a licensing agreement with HearAtLast Holdings. "We believe that these locations will fill voids in areas which for years have been under-serviced," stated Edward Roundpoint Principal of Whirlwind Enterprise. In addition to a HearAtLast Hearing Clinic, Whirlwind has also developed and opened the first Medical Clinic under the AppleTree Medical brand on First Nations territory. This is of particular importance as clients that visit the HearAtLast Clinic are required to have a physician approve their Assisted Device Program forms (ADP) in order to qualify for their subsidy and with the availability of an AppleTree Medical Clinic, makes it convenient for the HearAtLast client.

About Whirlwind Enterprises

Whirlwind is a development and investment enterprise with several different business focuses. One of which is to develop a series of HearAtLast Hearing Clinics and Medical Clinics in optimum locations on First Nations territory.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specializing in the sale of digital hearing aids and testing services within select Wal-Mart stores in Canada and Medical Clinics.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Wal-Mart stores as well as in independent locations. It is also the Company's endeavor to provide the finest Hearing Health Centre's available today by offering exceptional, guaranteed products, quality service by trained professionals and all the while maintaining affordable prices. HearAtLast is accomplishing this by combining the most sought after retail space in North America with convenience and location.

For more information please visit www.hearatlastholdings.com

Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations: HearAtLast Holdings, Inc. Ir@hearatlastholdings.com 888-993-0989