Churchill Downs Incorporated Acquires Assets of Bluff Media
February 10 2012 - 4:35PM
Churchill Downs Incorporated ("Company") (Nasdaq:CHDN) announced
today that it acquired the assets of
Bluff Media,
an Atlanta-based multimedia poker content, brand and publishing
company. Terms of the sale were not disclosed.
Bluff Media's assets include:
- the industry-leading poker periodical, BLUFF Magazine;
- BLUFF Magazine's online counterpart, BluffMagazine.com;
- ThePokerDB, a comprehensive online database and resource that
tracks and ranks the performance of poker players and
tournaments;
- A variety of leading blogs, forums, news and editorial content,
and tournament and player rankings designed to serve the in-depth
content interests of poker enthusiasts throughout the United
States; and
- Various URL's, including Bluff.com and BluffPoker.com.
In addition to the Company's intention to further expand and
build upon Bluff Media's current content and business model, the
Company believes this acquisition potentially provides it with new
business avenues to pursue in the event there is a liberalization
of state or federal laws with respect to Internet poker in the
United States.
Bluff Media is a multimedia poker content, brand and publishing
company, and has never engaged in real money gaming. Bluff
Media's co-presidents, Eddy Kleid and Eric Morris, and vice
president of online operations, Jeff Markley, will continue in
their current roles.
Churchill Downs Incorporated ("CDI") (Nasdaq:CHDN),
headquartered in Louisville, Ky., owns and operates the
world-renowned Churchill Downs Racetrack, home of the Kentucky
Derby and Kentucky Oaks, as well as racetrack and casino operations
and a poker room in Miami Gardens, Fla.; racetrack, casino and
video poker operations in New Orleans,. La.; racetrack operations
in Arlington Heights, Ill.; and a casino resort in Greenville,
Miss. CDI also owns the country's premier account-wagering company,
TwinSpires.com, and other advance-deposit wagering providers; the
totalizator company, United Tote; and a collection of
racing-related telecommunications and data companies. Information
about CDI can be found online at
www.churchilldownsincorporated.com.
CONTACT: Julie Koenig Loignon
(502) 636-4502 (office)
(502) 262-5461 (mobile)
Julie.Koenig@kyderby.com
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