NEW YORK, July 22, 2011 /PRNewswire/ -- Hannover House has
set November 15 as the DVD, Blu-ray,
Digital Copy and Video-On-Demand release date for the acclaimed
nature documentary, "Turtle: The Incredible Journey" from SeaWorld
Pictures. The award winning film by director Nick Stringer ("National Geographic Explorer")
is currently in theatrical release in major markets across America,
with theatrical markets booked through Labor
Day Weekend. The home video release date of
November 15 will provide the film
with maximum retail exposure during the heavy fourth-quarter and
holiday video sales periods. Hannover House is the
entertainment division of Target Development Group, Inc. (trading
symbol: TDGI.PK).
(Photo: http://photos.prnewswire.com/prnh/20110722/SF40263)
"We're very excited by the positive response from major
retailers to our home video release plans," said Eric Parkinson, C.E.O. of Hannover House and
Target Development Group, Inc. "We expect the title to be
available through almost all of the major mass merchants and video
specialty retailers, due in part to the notable video sales
successes achieved with other, high-profile nature programs," he
continued.
Based on the film's reviews and theatrical visibility, Hannover
House compares the video sales potential of "Turtle" to the ranges
achieved for the BBC / Discovery Channel "Planet Earth" series, or
other nature-themed theatrical titles such as "March of the
Penguins," "Disney Nature's Earth" or "Life." The film was
released in a partnership with SeaWorld Pictures, the recently
formed division of SeaWorld Parks & Entertainment, Inc.
"This is an ideal video release for the fourth quarter," said
Parkinson. "It's visually stunning, highly-engrossing and is
both educational and entertaining. By pricing our DVDs at
only $14.95 suggested retail, we're
creating a holiday opportunity for promotionally-minded retailers
to offer the title for less than ten
dollars to consumers. The Blu-ray units and our Deluxe
Edition combo pack are priced higher, and more consistent with
industry standards. But the aggressive price point we
selected for the DVD units, combined with the film's merits and the
retail selling season, should generate significant success."
Synopsis: "Turtle: The Incredible Journey" is the
critically-praised, award-winning film from director
Nick Stringer ("National Geographic
Explorer") that has enchanted and enthralled audiences
worldwide. The spectacular adventure of a loggerhead
turtle is one of nature's greatest journeys. From the
moment a young hatchling turtle emerges from her nest buried
in the sand, until she returns 25 years later to the same beach as
a pregnant adult, this film presents an up-close look at the
exciting and harrowing trek that takes many loggerheads completely
around the Atlantic Ocean. It's a remarkable story about a
threatened species and an amazing odyssey you won't want to
miss.
Home Video Item Specifications: "Turtle: The
Incredible Journey" is a nature documentary, 81 minutes running
time, and will be released to the video market in Dolby Stereo.
Street date is Tuesday, November 15,
2011. Release formats are: DVD (stand alone)
item, UPC 7-61450-88783-1, $14.95
sugg. retail; Blu-ray (stand alone) item, UPC 7-61450-08783-5,
$24.95 sugg. retail; Deluxe
Edition (containing a DVD disc, a Blu-ray disc and a digital copy),
UPC 7-61450-00783-3, $29.95 sugg.
retail. Hannover House is also making available to retailers
a 24-unit, self-shipping corrugated display for DVD and for the
Deluxe Edition. In addition to the feature film, bonus
materials on both the DVD and Blu-ray releases include:
theatrical trailer, interviews with Nick Stringer and Miranda Richardson, SeaWorld's Turtle Release
and Rescue / Rehabilitation program, and behind-the-scenes at the
film's SeaWorld USA Premiere.
View the trailer at: www.Turtle-Film.com
For more information contact: LAUREN STERLING, 479-751-4500 /
Lauren@HannoverHouse.com
SOURCE Target Development Group, Inc.