FITT Highway Products Inc. (OTCBB: FHWY) (the “Company”) has announced that F.I.T.T. Energy Products, Inc (F.I.T.T), its operating partner under an Operating Agreement, will again run its Direct Response TV (“DRTV”) 60-second commercial for the “F.I.T.T. Energy With Resveratrol” energy shot during the week of November 15, 2010. F.I.T.T. will run over 80 commercials nationally and has had to train over 300 call center representatives to handle expected call traffic given the success of the first airing of the commercial during the week of October 25, 2010. The commercial may be viewed at http://www.throwafitt.com.

F.I.T.T. retained Euro RSCG Edge (“Euro”) http://www.eurorscgedge.com, through capital it raised independent of the Company, to develop the new DRTV commercial, as well as assist with other marketing services. Euro is handling the placement of all media due to its incredible award-winning agency with a proven track record of helping clients succeed. They are an integrated agency that coordinates with every media channel while being a creative powerhouse that embraces data and analytics. Euro was chosen by F.I.T.T. because they are a passionate partner that is committed to giving clients more for less.

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management company that coordinated the development of a line of energy shots. FITT Highway Products, Inc. stock is publicly under the ticker symbol FHWY.OB. On August 12, 2010, as disclosed in its second quarter 2010 10-Q filing, the Company entered into an Operating Agreement with F.I.T.T., a Nevada corporation owned by our CEO, management and new investors, which recently commenced operations. Under the terms of the Operating Agreement, F.I.T.T. will perform certain operating services for the Company, including among other things, selling, marketing, producing and distributing the “F.I.T.T. Energy Shot With Resveratrol” energy shots, and will pay all costs and expenses involved with performing these services including raising the requisite capital for F.I.T.T. operations. In addition, F.I.T.T. will pay the Company a royalty of $0.05 for each energy shot sold.

This document contains “forward-looking statements” related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” plans,” “believes,” “seeks,” or “will.” Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.