Nate’s Food Co. Announces Completion of Initial Testing
September 17 2014 - 1:00PM
Business Wire
Nate’s Foods Co, Inc. (OTC: CRRA) announced today it has
completed its initial testing of the pancake and waffle batter.
With the completion of the testing, the Company has begun to launch
the product and expects to begin selling product in the next 4-6
weeks with deliveries beginning at the end of October 2014.
Based on the lab testing, the Company will initially roll out
with a refrigerated product and will continue development on the
shelf stable product. Both products represent unique consumer
categories and market share, and the company is confident pursuing
both products concurrently.
The refrigerated product aims to capture families and single
working parents who want a hot, delicious and convenient breakfast
for their kids 7 days a week. As a ready to cook pancake and waffle
batter, Nate’s Pancakes are strategically positioned as a fast
alternative to traditional dry mixes, delivering homemade pancakes
in 5 minutes. Having the product refrigerated allows the pressured
gas to aerate the batter and provides for a fluffier product that
will also fill the room with a great smell while baking. Testing
shows that the refrigerator is opened significantly more often than
a pantry. Additionally, people tend to believe a refrigerated
product is fresher than a non-refrigerated product. The Company
believes based on its testing and previous experience in the area
that a refrigerated product will be easier to market as a fresh
alternative to current pancake and waffle mixes.
The shelf stable products will marketed to outdoor enthusiasts
and campers. The shelf stable product is an alternative to the
bulky pancake mixes that are required to be mixed with water. The
shelf stable product will be the essentially the same product as
our refrigerated product but specifically designed to not require
refrigeration. Over 42 million people camp each year and spend an
average of 12 days camping or over 500 million total days
camped.
By segmenting the product line, the Company will be able to
create 2 SKU’s instead of just a single product.
About Nate’s Food Co.Nate’s
Pancakes are a ready-to-use, pre-mixed pancake and waffle batter
delivered in a pressurized can. Our pre-made batter makes light and
airy pancakes or waffles that are fun for the entire family to make
together, and are a great way to start your day. With no
preparation and no clean-up, we’ve made making breakfast easier for
your busy mornings.
Notice Regarding Forward-Looking
Statements in this press release which are not purely
historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future. Actual results could differ from those
projected in any forward-looking statements due to numerous
factors. These forward-looking statements are made as of the date
of this news release, and we assume no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements. Although we believe that any beliefs, plans,
expectations and intentions contained in this press release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in our annual
and interim reports.
Contacts:Nate’s Food Co.Nate Steck(661)
418-7842info@crra.info
Nate’s Food Co.Nate Steck, 661-418-7842info@crra.info
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