ENTI's MusicMatrix.com Finalizing Key Elements Toward Official Launch
June 30 2010 - 2:03PM
Marketwired
Encounter Technologies, Inc. (PINKSHEETS: ENTI) MusicMatrix.com is
shaping up for its official launch with elements that CEO Rick
Dibiase feels "will ready the site for a debut via multimedia ad
campaign to accompany our National DISH Network run for 2010.
Banner ads, Click-ads, cross marketing promotions; radio and
targeted print ads are a handful of strategies we have planned once
we've received sufficient data from the DISH Network run. Mpower
Media, our partner on that campaign, has secured an impressive
cache of Prime Time ads, including tonight's run on MTV, VH1 and
BET, the definitive names for all that is music videos."
The company is currently tracking site data (hits and usage)
with a daily ad campaign on various channels on the Dish Network to
gauge the most effective run in moving forward. "Once we have
sufficient stats, we go very big with the national campaign and in
additional outlets," states Dibiase. "The music industry is name
driven with lots of eye candy. Music and music videos affects every
single person worldwide; it's why we work diligently behind the
scenes to attach additional labels and artists, to allow for not
only the most appealing interactive music video site on the web,
but the one with most variety." Encounter Technologies has issued
and will issue its common stock to be reserved on hand for deals
with celebrities, labels and strategic partners.
On this note, MusicMatrix is finalizing its deal with a
household name celebrity spokesperson with "initial contracts this
Friday with standard counter-offer soon after," states Dibiase. "We
are confident that final contracts will be effected very soon
thereafter. It's something we've been anticipating with enthusiasm
and it's great to be in the contract stage. Once we announce the
celebrity spokesperson, we'll ramp up the ad campaign in tandem
with findings. It's a precise strategy, but one that we and our
partners feel is going to give MusicMatrix and ENTI shareholders
impressive results, especially when tied to our unveiling major
record labels and music companies. This is the part I like best --
watching it all come together piece by piece. Strategy is key here
and patience, truly a virtue. Timing these various elements is
crucial in releasing, commercially, to the public. We thank
shareholders for their support and enthusiasm all the while."
Dish Network's Wednesday, June 30th schedule is as follows:
------------------ --------------- -----------------------------------------
Program Network Scheduled Time
------------------ --------------- -----------------------------------------
The Best Man BET JUNE 30 10:45pm EDT
------------------ --------------- -----------------------------------------
True Life MTV JUNE 30 8:40pm EDT
------------------ --------------- -----------------------------------------
Dad Camp VH1 JUNE 30 10:45pm EDT
------------------ --------------- -----------------------------------------
About MusicMatrix.com: On MusicMatrix.com,
users are able to participate in music video editing competitions
in order to win prizes and recognition. Encounter Technologies,
Inc. (PINKSHEETS: ENTI) has developed a cutting edge, innovative
and simple to use platform for MusicMatrix.com which facilitates
the video uploading, editing, sharing and viewing experiences. By
creating an environment which rewards both innovation and
creativity, users are given the incentive to implement their own
unique online marketing campaigns in order to expose a particular
artist or song to populations and demographics not typically
reached through standard mass campaigns.
About Encounter Technologies (PINKSHEETS:
ENTI): Encounter Technologies, Inc. provides end-to-end technology
and online marketing services, including design, build, hosting and
online marketing support. We specialize in social media, video
technology and online entertainment web solutions. Encounter
Technologies, Inc. utilizes pre-built applications to provide the
platforms in which to base solutions for businesses looking to
utilize video technology to increase online collaboration and
interaction. Our goal is to provide our clients with the best
methods to increase user value and achieve desired business
results. Simply put, Encounter Technologies, Inc. transforms ideas
into revenues. For more information about Encounter Technologies,
Inc. visit www.encountertech.com.
This press release contains "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended and such forward-looking statements are made pursuant to
the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. You are cautioned that such statements are
subject to a multitude of risks and uncertainties that could cause
future circumstances, events or results to differ materially from
those projected in the forward-looking statements as a result of
various factors and other risks. You should consider these factors
in evaluating the forward-looking statements included herein, and
not place under reliance on such statements. The forward-looking
statements in this release are made as of the date hereof and
Encounter Technologies, Inc. under take no obligation to update
such statements.
Contact: Sheri Cook Marketing Representative Encounter
Technologies, Inc. press@encountertech.com
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