U.S. National DRTV Launch for Winning Colours Stain Remover
December 04 2009 - 1:16PM
PR Newswire (US)
Hawthorne Direct Chosen for Winning Brands' Direct Response
Television Advertising BARRIE, Ontario, Dec. 4
/PRNewswire-FirstCall/ -- Winning Brands Corporation (Pink Sheets:
WNBD; Frankfurt: WMU) http://www.winningbrands.ca/, manufacturer of
popular new Winning Colours Stain Remover, has appointed DRTV
industry leader Hawthorne Direct http://www.hawthornedirect.com/ to
manage the implementation of Winning Brands' first-ever Direct
Response Television Advertising. The addition of DRTV to Winning
Brands' U.S. launch strategy for Winning Colours Stain Remover is a
major development in the company's ambitions for the versatile
cleaning solution because of the national cable network platform
envisioned for the campaign. This will be the first time that
Winning Colours Stain Remover advertising will be seen on TV by
consumers across America. Preliminary plans call for Winning
Colours Stain Remover direct response advertising to begin by the
1st week of May 2010. Production will take place at Los Angeles
Center Studios http://www.lacenterstudios.com/ Winning Brands CEO,
Eric Lehner, explains the context: "We have now received in writing
confirmation of our being an approved trading partner with our
first major U.S. retailer with national reach. Pending the
activation of this relationship, we will commence building an 'As
Seen on TV' stature for Winning Colours Stain Remover. It is well
known that products which are active in the DRTV platform can be
particularly successful in traditional retail because of the appeal
for consumers of 'celebrity' products and the convenience of
purchasing them spontaneously in stores. Furthermore, the DRTV
format permits advertising cost recovery to make our on-air
presence sustainable. The bottom line is that 2010 is the year in
which Winning Colours Stain Remover will fully engage with the
American consumer." Winning Colours has already secured national
retail partnerships in Canada (where the advanced cleaning solution
was developed) including Walmart, Home Depot, Canadian Tire, Home
Hardware and Zellers. The fact that Winning Colours Stain Remover
is newer to the USA has not prevented early U.S. product fans from
posting a wide range of creative and difficult stain scenarios at
YouTube creating a growing community-
http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&sear
ch_type=&aq=f ABOUT WINNING BRANDS CORPORATION: Winning Brands
Corporation is a manufacturer of eco-responsible cleaning solutions
including its lead brand, Winning Colours Stain Remover, known as
1000+ in non-English markets. The innovative stain remover and
multi-cleaner is targeted by the company to become the world's
favourite stain removing solution because of its exceptional
skin-friendliness, versatility and economy when used as a diluted
multi-cleaner. Additional brands include KIND Laundry Products,
CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust
Suppressant to conserve water and improve performance at dirt race
tracks. ABOUT HAWTHORNE DIRECT: Hawthorne Direct is a full service
direct response advertising agency. Led by DRTV pioneer, Tim
Hawthorne, the agency has for 21 years been the pioneer and
innovator in Long Form and Short Form solutions. Most Americans
have seen Hawthorne's work without realizing it, through award
winning campaigns for small entrepreneurs, established
manufacturers and many Fortune 500 brands, earning a best-in-class
reputation. Hawthorne Direct's media buying management is
unparalleled and is combined with an integration of DRTV with
digital media, direct mail and print. Certain statements in this
news release that are not historical facts are "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Such statements may be identified by the use of
words such as "anticipate," "believe," "expect," "future," "may,"
"will," "would," "should," "plan," "projected," "intend," and
similar expressions. Such forward-looking statements involve known
and unknown risks, uncertainties and other factors that may cause
the actual results, performance or achievements of Winning Brands
Corporation (the Company) to be materially different from those
expressed or implied by such forward-looking statements. The
Company's future operating results are dependent upon many factors,
including but not limited to the Company's ability to: (i) obtain
sufficient capital or a strategic business arrangement to fund its
expansion plans; (ii) build the management and human resources and
infrastructure necessary to support the growth of its business; and
(iii) competitive factors and developments beyond the Company's
control. Winning Colors/Winning Colours Stain Remover is a
registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND,
ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing
Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning
Solutions is a trademark of Solvent Free Solutions, Inc. Corporate
Contact Information: Winning Brands Corporation, Office Direct
(705) 737-4062, 11 Victoria Street, Suite 220A, Barrie, Ontario,
Canada L4N 6T3 Investor Relations: Paul Knopick (949)707-5365
DATASOURCE: Winning Brands Corporation CONTACT: Corporate, Winning
Brands Corporation, Office Direct, +1-705-737-4062, , or Investor
Relations, Paul Knopick of Winning Brands Corporation,
+1-949-707-5365, Web Site: http://www.winningbrands.ca/
http://www.lacenterstudios.com/ http://www.hawthornedirect.com/
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