QINGDAO,
China, Jan. 6, 2025 /CNW/ -- Hisense, a leading
brand in global consumer electronics and home appliances, showcased
a bold vision for the future powered by artificial intelligence at
CES 2025, unveiling groundbreaking advancements in display
technology with the new TriChroma LED TV and stunning 136-inch
MicroLED Display and smart living solutions.
Leading in the Global TV Market
Building on more than 55 years of innovation, Hisense continues
to redefine what's possible across industries, from home
entertainment to smart living, enhancing its commitment to build a
leading technology company while delivering real-world solutions
that enhance everyday life.
2024 marked a milestone year for Hisense, solidifying its
leadership in the global TV market. In Q3, the company achieved a
staggering 63.4% of the global TV shipment volume in the category
of 100-inch and above, reflecting its dominance in the
large-display market. Hisense is also reaping the rewards of its
premium TV strategy, ranking second with a third-quarter global
high-end TV market share of 24%. Additionally, Hisense's products have secured leading
positions in several overseas markets, entering the Top 3 tier.
This success is driven by strategic investments in cutting-edge
technology.
A Vision for the Future Powered by AI
Artificial intelligence lies at the core of Hisense's strategy
to make technology more intuitive and impactful. The proprietary
Hi-View AI Engine powers real-time optimizations for picture and
sound quality. This advanced
functionality allows users to interact with their TVs in new ways,
from personalized content recommendations to seamless queries and
entertainment discovery.
This focus on intelligent design drives innovation across the
home, from displays to appliances, ensuring exceptional consumer
experiences. From appliances that suggest recipes to air
conditioners that integrate into smart home ecosystems, the company
is creating smarter, more efficient environments for consumers
worldwide.
Revolutionizing Display Technology
Hisense continues driving to innovate, adapt, and deliver
products that exceed consumer expectations, redefining what
consumers expect from the future of displays. This new RGB Local
Dimming Display Technology utilizes independent Red, Green, and
Blue LED chips for unmatched brightness, contrast, and color
precision, achieving up to 97% of the BT.2020 color space.
Complementing this is the new 136-inch MicroLED Display, which
delivers self-emissive pixel-level precision, combining up to
10,000 nits of brightness with vivid, lifelike visuals. This
innovation not only surpasses existing standards but also sets the
stage for the next decade of display advancements.
Building Trust Through Partnerships
Partnerships remain central to Hisense's global growth strategy.
Globally, Hisense continues its commitment to bringing people
closer to the sporting moments they love through its long-standing
partnership with FIFA and its latest sponsorship of the FIFA Club
World Cup 2025™.
In partnership with FIFA, Hisense also announced the first
global brand campaign for this thrilling tournament with the theme
of "Own the Moment", inspiring everyone to fully embrace life by
taking control of the moment and being confident and decisive in
engaging in the experience, whether a challenge, a performance or
any significant moment in life's journey. Hisense is devoted to
creating more meaningful and enjoyable moments for fans from across
the world, cementing Hisense as a leader in delivering
technological excellence. Hisense will be the first brand to
feature the FIFA Club World Cup 2025™ Trophy at its CES 2025
booth on January 7, 2025.
From the stunning realism of its display technology to
AI-powered appliances and energy solutions, Hisense is delivering
on its promise of innovation that makes life better.
See the latest innovations from Hisense at CES 2025, January
7–10, in the LVCC, Central Hall—Booth 16625. For more information,
visit the Hisense global website.
About Hisense
Hisense is a leading global home appliance and consumer
electronics brand. According to Omdia, Hisense ranked No. 2
globally for total TV shipments and No. 1 in 100''+ TVs. The
company has rapidly expanded to operate in more than 160 countries
and specializes in multi-media goods, home appliances, and
intelligent IT information.
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SOURCE Hisense