SAO
PAULO, Aug. 27, 2024 /PRNewswire/ -- Datacolor, a
leading provider of color management solutions, announced the
upcoming launch of the Spectro 55, a simple yet affordable custom
color-matching tool designed specifically for paint retailers.
The device offers a high-accuracy,
color-matching solution at an affordable price point to meet rising
demand.
Traditional methods for achieving custom paint colors are
costly, often relying on manual mixing processes that are
time-consuming and prone to error. Many existing 'solutions' have
fallen short, being both prohibitively expensive and lacking
intuitive functionality.
The Spectro 55 is simple to use with minimal training. When
paired with Datacolor Paint Software, retailers can avoid costly
mistakes caused by purely visual color matching and easily provide
accurate colors based on the ingredients they already have.
Datacolor's economical approach allows paint stores to cater to
the growing consumer preference for special paint colors with ease,
ensuring accuracy and efficiency from formulation to
dispensing.
"The device offers a high-accuracy, color-matching solution at
an affordable price point to meet the rising demand for custom
paint colors in the Latin American market and other regions," said
Suleman Madha, director of sales
& support, the Americas, Datacolor. "It allows small stores to
provide a wide range of custom color benefits without big
investments."
The Spectro 55 color-matching tool is scheduled for release this
fall.
For more information on Datacolor's products and services, visit
https://www.datacolor.com/business-solutions/paint-and-coatings.
About Datacolor
Datacolor, a global leader in color management solutions, provides
software, instruments and services to assure accurate colors of
materials, products and images. The world's leading brands,
manufacturers and creative professionals have used Datacolor's
innovative solutions to consistently achieve the right colors for
more than 50 years. The company provides sales, service and support
to over 100 countries throughout Europe, the Americas and Asia. Industries served include textile and
apparel, paint and coatings, automotive and plastics, as well as
photography, design and videography. For more information, visit:
www.datacolor.com.
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SOURCE Datacolor